Field: Isla de la Mañana
Brand: GEPAE (women’s rights activist group)
Agency: Ogilvy Honduras
Why is it overturning?
Only occasionally does a crusade fill you with both envy and respect. Only occasionally does a crusade move you deeply as an artistic and human professional. Ogilvy Honduras’ “Morning After Island” is that kind of crusade. If you haven’t noticed, I recommend you take a break from reading this article and watch it. I’ll describe it, but you look at it too, because it’s a case. convincing case studies.
More than a decade ago, Honduras banned the morning-after pill. This meant that women had to give birth without a choice. A big step backwards for women’s rights. Ogilvy Honduras and the activist organization GEPAE have built a platform in foreign waters, outside the gates of the honduran national territory. Women can simply stand on this platform and take the pill. They did not violate any laws and yet exercised their reproductive rights. of this inhuman law.
I cited this concept as an example for all my teams. On point. Every time I played at Cannes, I would look to get up and applaud.
– As for Christina Moniz
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