Dr. Rachel Tong’s love of medicine and animals dates back to her childhood, so choosing a veterinarian as the apparent career for her. With his brother, Junyong, they grew up with a “mini zoo” at home with no less than 10 pets.
When the first dog they followed died of nose cancer, which was detected too late, rachel’s preference for a veterinarian was an additional stimulus.
This then became a new business idea, when the brothers introduced Pawlyclinic in September 2021, an on-demand puppy physical care platform. Their goal is to frequently improve the quality of life of all puppies by helping puppy owners proactively manage the physical condition of their puppies.
Rachel’s direct encounter with the struggles of the puppy industry was born out of the control of Pawlyclinic’s affiliated veterinary practice, Spring Veterinary Care. This is one of the main points that prompted her to start her business.
His brother left his position as vice president of Citibank’s Investment Banking department to launch Pawlyclinic with him.
Pawlyclinic’s main concept crystallized after seeing the other pain issues for puppy parents and veterinary care in the classic veterinary setting.
These barriers included difficulties getting an appointment, emergency veterinary services limited to 24 hours, strain when traveling to and from clinics, and long wait times. There is also no effective way to purchase puppies’ fitness records.
On the other hand, veterinarians would find themselves beaten with clinical consultations. They also needed generation to provide more comprehensive and permanent care to pets, beyond the walls of their clinics.
COVID-19 has further exacerbated those barriers. Combined with the significant increase in puppy ownership rates, veterinarians noted that puppy parents would adopt a more reactive technique for their puppies’ health care. This meant they visited the vet when symptoms appeared.
Unfortunately, it’s too late. There’s an old saying “an ounce of prevention is better than cure. “Whatever physical care plan we adopt for ourselves, we will probably make it as productive as possible and so will our furry children. However, it is impractical, if not difficult, to go to the vet whenever you have doubts about the physical condition of your pet.
As such, the purpose of Pawlyclinic is to eliminate the painful points that are felt in the classic consultation with a veterinarian. It’s about making veterinary care ubiquitous, undeniable, and effective for all puppy owners by first allowing veterinarians and veterinary practices to go digital.
Pawlyclinic is similar to “Airbnb for veterinarians and veterinary clinics,” while a general veterinary clinic would be like a hotel. A classic veterinarian or veterinary clinic concentrates on the true physical care of puppies, just as hotels provide accommodations to visitors, while we concentrate on the continued use of generation and innovation to access quality puppy care and the overall veterinary care experience.
To simplify the user experience, Pawlyclinic works on a built-in platform divided into two portals: Owner and Veterinarian.
On the “Owner Portal,” parents have access to puppy telemedicine, veterinary clinical care, prescriptions, and electronic fitness records for their puppies. They can also consult an online veterinarian as per their convenience and receive their puppy’s medication at their doorstep.
If more in-clinic care is required, they are transparently referred to Pawlyclinic’s network of affiliated clinics and partners.
Veterinarians can practice veterinary telemedicine on the “veterinary portal,” obtain and set up requests for physical appointments, factor virtual prescriptions, as well as supply and purchase their patients’ medical records.
This increases the capacity of clinics, reduces human trafficking, reduces the administrative burdens faced by their nurses, and allows them to fulfill their purpose of offering comprehensive care to their patients at all times.
“We designed the platform with the purpose of gaining trusted spouse prestige for parents of puppies living with their furry children. This meant we needed the best-in-class team of veterinarians, the ability to decide on the right veterinarian, on-demand access to a veterinarian, an omnichannel platform to provide comprehensive access to veterinary care, and long-term digitized prescriptions. Junyong continues.
New puppy users or homeowners only have to follow five undeniable steps to navigate Pawlyclinic. They’ll want to log in through the puppy parent portal before searching for the right veterinarian or veterinary clinic by specialty, availability, or experience.
After which, all they have to do is set a date and time according to the convenience of the puppy and make an appointment, either through video consultation or on the user in the clinic.
In order for the team to provide all the help, parents upload the corresponding medical reports and images, as well as describe the symptoms of their pets. Payment must be made online to verify the appointment.
Veterinarians on the platform describe their own availability for consultations, so at any time, the availability of other veterinarians will be different.
However, Pawlyclinic promises at all times that it will have veterinarians from any of Spring Veterinary Care’s clinics, as well as other of its most active partners on the platform. Lately, their veterinarians are available until 2 a. 24-hour veterinarians.
Consultation fees differ depending on the veterinarian and veterinary clinic, but start from S$ 37 in line with the consultation of a pet.
If a furkid wants in-clinic care, Pawlyclinic facilitates referral on the app and offsets teleconsultation fees as opposed to the clinic’s general bill. charged twice for the tracking service.
Prescriptions are billed separately, depending on prescription drugs. It should be noted that Pawlyclinic delivers loose recipes to the parents of animals without minimum order.
For teleconsultations, owners will register for the video consultation through the portal for parents of puppies. Rachel advises long-term users what to do before a scheduled consultation.
“We advise puppy owners to make sure they are in a well-lit area. Using a cell phone will offer a better video solution than a laptop. It’s also easier to maneuver cell phones so owners can better see the affected areas,” he said. Says.
“Prior to the consultation, the owners have also downloaded all applicable reports such as blood tests, x-rays, and images of their puppy’s feces, urine, or skin challenge area. They also have all the medications prescribed to their puppy on hand to show to the vet as well.
Parents of animals who opt for a physical exam will only have to provide themselves with their furry. As they booked an hour before the tour, the waiting time is minimized.
The two co-founders run the company day by day in their respective roles. As CEO, Junyong leads and executes strategic direction and generation initiatives. whole.
With Pawlyclinic introducing a diversity of virtual puppy services, your team wants to be carefully conceptualized.
“When we build the team, we talk about our project and vision to potential recruits, and we sell our story. We show them how we will enjoy the health of puppies through the use of generation and innovation,” says Junyoung.
“We need other people who have a project and a vision as much as we do. When they sign up with us because they would like to run the project with us, rather than receive payments and benefits, we know they are most likely teammates. “you will spend all the way with us and grow the business.
During this time, Rachel leads all medical facets of the business, adding the creation and execution of her veterinary facility strategy in Singapore and the region. He also oversees the operations and branding of Pawlyclinic’s telemedicine facilities and other offerings.
In addition, he plays a key role in veterinary colleagues on how Pawlyclinic can complement in-clinic care and enable proactive healthcare.
However, they are all receptive to Pawlyclinic’s vision and mission. In fact, one of the biggest misconceptions of veterinarians and veterinary clinics is that teleconsultations add to their already heavy workload in the clinic.
“Pawlyclinic [actually] streamlines its workload and doubles its capacity. They will use telemedicine to manage general fitness checkups that do not require physical exams or vaccinations, postoperative examinations and follow-ups, long-term home and palliative care, as well as other minor conditions,” Rachel demystifies.
“This means they can spend more time focusing on more complex cases, remedies and surgeries within their clinics rather than seeing cases, big or small, go by. “
Pawlyclinic has yet to succeed in a year on the market and, as with any new initiative, faced some demanding situations before its launch process, which exists to this day.
It faces two major challenges: first, to raise awareness of the importance of proactive healthcare and, second, to inspire the adoption of telemedicine and technology equipment in proactive healthcare.
“With the former, we seek to constantly teach puppy owners about the importance of proactive healthcare. For example, dogs age faster than humans. Therefore, they deserve to see their doctor more than we do ours,” Rachel explains.
“If they only visit their veterinarian once a year, this equates to a general examination every 4 or 5 years. Rapid aging makes preventive physical care even more important.
It also highlights pawlyclinic’s building purpose and credibility among parents and veterinarians. Recognize that with any cutting-edge technology, there is an adoption curve, as most are reluctant to use new technologies, especially when it comes to something so vital. as healthcare.
“One of the ultimate things we try to do is interact with key thought leaders to shed light on the benefits of Pawlyclinic and how we can be a trusted spouse in healthcare. “
“We are also obsessed with offering puppy parents and veterinarians the most productive experience imaginable, whether online or offline, every time they interact with us on the platform. There is very little room for error, as a bad single experience when employing a new generation is enough to discourage other people and discourage them from continuing to use it.
Despite its many ongoing challenges, Pawlyclinic’s reaction has been encouraging. Its compound expansion rate per month from September 2021 to May 2022 was 30-40% for the number of active users, queries, filled prescriptions, and gross transaction values for inquiries and assorted prescriptions.
In addition to targeting 24-hour veterinary care, Rachel and Junyong are confident that the platform will be highly sought after in countries in the region.
Parents of puppies in other countries face the same disorders as parents in Singapore. There are cases when the ratio between the number of veterinarians and puppies is particularly lower, indicating a lack of physical care of the puppy.
“Many Southeast Asian countries have giant puppy populations, but spending on puppy care is low in line with capital. This indicates significant insufficient penetration and massive expansion potential. The region also has several fast-growing web economies with young and digitally savvy populations who will no doubt appreciate the convenience of telemedicine for their puppies,” says Junyong.
Sharing long-term plans, the sibling team says their goal is to expand into neighboring countries, bringing Singapore’s puppy health experience to the region. The raid will begin in Indonesia, where they will be launched imminently.
Any additional features of Pawlyclinic will also largely stick to its mission: to frequently improve the quality of life of all puppies by helping puppy parents proactively manage the health of their puppies.
Featured image credit: Pawlyclinic
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Vulcan Post aims to be the wisdom hub of Singapore and Malaysia.
© 2021 GRVTY Media Pte. Ltda. (UEN 201431998C. )