LIMA (Reuters) – Peruvians who could not say goodbye to the enjoyments who died in the new coronavirus pandemic have taken advantage of the offer of a demonstration area to say their last mass farewells.
Around Lima capital and 8 other cities, posters, billboards and advertising trucks pay homage to the sick of the virus, most of whom were transferred directly from hospitals where they died to cemeterys without funeral because of the dangers posed by contagious diseases.
“Jano Madrid, you have made this global a bigger place,” he reads; another says: “We will never smile at you fairly, Petty,” and a third: “Fortunato Mestanza, the footprint you left will never be erased.”
“Jano went straight from the hospital to the crematorium in a coffin and the next time I saw him, he in an urn,” his widow Tania Sotelo told Reuters TV. “It seemed like a glorious idea, it’s a way out so you can say things you’ve never been able to do.”
The messages were made imaginable through a public crusade through 15 foreign advertising agencies that made room for three hundred posters, billboards and virtual and paper trucks.
Grieving families are invited to send a tribute and a photo of their enjoyment, which are projected loose on the posters.
Juan Carlos Gómez de los Angeles Torre, the creator of the campaign, told Reuters TV that he hoped to relieve some of the parents of being guilty of giving their enjoyed a classic mail.
“They feel they haven’t given them a genuine tribute, so saying in a dozen words that there’s room on the billboard for what that user meant to them is a smart thing to do,” he said.
Peru, an Andean country of 33 million inhabitants, is among the Latin countries most affected by the virus, with 600,438 cases and 27,813 deaths to date.
Reports through Reuters TV, written through Aislinn Laing; Editing through Bernadette Baum
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