New editions of Lulee in France: a subscription style in children’s books

Editor’s note: at the time of writing, there is growing fear about the new accumulation of infections in the COVID-19 coronavirus pandemic in France. Reuters reports that the new instances increased to 1392 instances on Wednesday (July 29), the highest figure to date, adding to the fears of a momentary wave. In its 10:35 a.m. ET (1435 GMT) update, the Johns Hopkins Coronavirus Resource Center registered 222469 instances in France, making it the 28th leading country in instances worldwide. There are 30,241 deaths in a population of 67 million. Porter Anderson

By Jaroslaw Adamowksi @JaroslawAdamows

And it sets up its style as a subscription program that will provide content to consumers every month.

Galodé says he sees this technique as a “less dicy business model” than a general technique, with a permanent for the production of the company.

“At the center of this approach,” he tells Publishing Perspectives, “it’s a “La Lulee Box” per month.” There will be another picture, both in a month and both, and inside we will have an age-appropriate e-book for children. with a paper figure published in 3-d that matches the main character in the e-book. There will also be a handmade item, such as a paper toy.

“These boxes can be purchased by subscription in packages of three, six or 12 months, but can also be purchased by individual purchase. And there will also be the possibility to purchase only books instead of boxes. The concept is not to close the door to any kind of customer ».

Galodé’s distribution channels will be digital, however, it plans to see the company expand its sales and present itself to consumers in physical bookstores and other outlets in many parts of France.

“In addition to the authors of the books – they come from other parts of France – other collaborators who contribute their paintings to this commission are British who have in their brains economic solidarity” for a post-Brexit era.

After occupying several positions in Galodé De Saint-Malo Publishing, a publishing space founded through his father, Galodé to open his business with a nickcall of years of training that gave him through a niece too young to say kindly “Julie”. The so-called “Lulee” remained.

“My father, editor for over 30 years,” he says. “In 2007, he founded Pascal Galodé Publishers in Saint-Malo and I joined his team in 2012.

“After this, I was his assistant and got professional education on the spot. Later, I was a production assistant, administrative assistant and then press spokesman

“Based on our success, I developed a subsidiary of the company in Dinan, a boutique publishing house, and controlled it until 2015, when the popular fiction market was saturated. We had to close the editorial.

Galodé says that she has long been attracted to children’s books as a market promise.

“Since the state of the children’s e-book market in France is involved after the coronavirus, it’s hard to say what the market place will look like.

“It turns out to me that COVID-19 has particularly altered some intake habits. We were locked up for two months and other people had to take care of their children, who were trapped at home with them. This turned out to have generated sales, as we have noticed in children’s eBooks in the United States, for example. “And it turns out that the children’s e-book market is doing well,” he says.

Figures published through the German Institute for Market Spot Studies show that between November 2018 and October 2019, sales of comics for children in French increased by 1% to 83.8 million copies. They would account for more than 25% of the e-book market in France.

More than 12 million games of these books and comics are purchased in the 4 weeks leading up to Christmas, according to GfK estimates. Some 14,000 new products in the children’s category are published annually in France.

Galodé says it will continue to analyze the evolution of the children’s e-book market and plans to expand its visitor base through schools.

“Needless to say, the current climate is a little confusing,” he says, “and I’m still cautious for now,” says Galodé. But it adds that it is advancing production, with the first year of subscription program content in a position to begin.

More information about editorial customers in the French market is here. And more of us on the COVID-19 coronavirus pandemic and its effect on the publication of foreign e-books is here and on the CORONAVIRUS tab on the most sensitive part of each and every page of our site.

Tags: books, coronavirus, COVID-19, France, subscription

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