Ascott Limited (Ascott) Philippines has appointed a new Country General Manager, Mr. Philip Barnes, a long-time member of Ascott Group, who is now guilty of leading the group in its strategic quest to become the Philippines’ largest hosting player. .
The 38-year-old Australian brings to the table extensive experience in the hospitality industry, having risen through the ranks in his nearly 20-year career. Prior to moving to the Philippines in 2011, Mr. Barnes worked in Malaysia, Australia. and Hong Kong, where he held positions in hotels and serviced residences.
He has a master’s degree in asset management, which is expected to serve Ascott well as he aims to build his roster of 5,000 games in serviced hotels, hotels and apartments over the next few years. This includes new brands such as lyf, which is designed for conviviality, as well as the full suite of hotels and hotel brands expected to be introduced in the Philippines, fully knowing Ascott’s purpose of being a holistic accommodation operator to cater to business and recreational visitors in various market segments.
Mr. Barnes will play a pivotal role in all 8 new asset openings in 2023. These homes will be in Quezon City, Manila, Makati, Cebu and Bacolod. Of the 8, two houses in Manila and Cebu will be under lyf. The logo provides non-unusual social spaces where visitors can live, paint and play. Designed for next-generation travelers, this hybrid living concept takes original reporting to another level by incorporating local neighborhood culture, design, attractions, and partnerships.
Ascott also appointed Ms. Cecille Teodoro as Managing Director of Ascott Makati and Somerset Millennium Makati. Teodoro is guilty of leading those households to gain expansion in the market and generate income.
Rennan John Reyes has also been appointed as the new Managing Director of Ascott Bonifacio Global City Manila and Citadines Bay City Manila. Both homes will continue to offer consumers a home away from home, while striving to achieve additional quality of service and logo pricing in the future. .
Ascott also welcomed two key new leaders to the company who will usher in a new era of innovation. Zenddie CuetoDelos Reyes joined Ascott Philippines as National Financial Controller, while Ms. Denise Olegario, who brings more than 20 years of abundant experience in the tourism and hospitality industry, is the new Director of Sales and Marketing.
The new Executive Management Committee led by Mr. Barnes will seek to make Ascott the country’s largest foreign hosting owner-operator by adopting an asset-driven business strategy. With this approach, new and ongoing partnerships with key stakeholders will become even more valuable as Ascott embarks on its access to the hospitality segment while maintaining its dominance in the serviced apartments section.
Meanwhile, Ascott Philippines has expanded its online loyalty program, the Ascott Star Rewards (ASR) program. ASR now provides online booking hassle stacking for recreational and corporate bookings direct channels, such as phone, email, global distribution system, appointment, online page, and the Discover ASR mobile app.
All of those efforts come at a time when Ascott is embarking on a revamp of its brands that will be rolled out in the coming years. Rather than updating logos, colors, and font types, revitalization aims to herald a mindset shift, as Ascott reinforces its commitment to expansion and expansion by keeping the ever-changing desires and personal tastes of its consumers at the center of its design.
As part of its commitment to sustainability, Ascott has partnered with The Plastic Flamingo (PLAF), a social enterprise committed to the collection and reuse of plastics. This joint initiative focuses on recycling and reprocessing plastic waste into usable goods, such as recyclable ecoplanes to build transit shelters and other environmentally friendly goods.
Ascott has also partnered with WWF-Philippines to build two network-run food sheds at its GK ecovillage in Batangas. the social and economic well-being of Filipinos, especially due to the influence of the COVID-19 outbreak.