MullenLowe Singapore has partnered with the National Gallery of Singapore to expand a virtual ecosystem, optimizing the Gallery’s virtual responses to provide a more personalized guest experience.
The ecosystem will allow the Gallery to build and maintain strong connections with artistic audiences wherever they are, as virtual innovation is even more vital to the Gallery after the pandemic when other people spend more time. At home.
At the heart of the ecosystem is #GalleryAnywhere, an available portal that gives art lovers and art lovers exclusive access to rich virtual and virtual experiences, with over 2,000 digitized artworks and 7,000 file documents available. Since its launch in April 2020, the portal has helped encourage guest participation on the website, i. e. the COVID-19-era #CircuitBreaker.
#GalleryAnywhere features five segments, adding Browse, View, Listen, Play, and Explore, designed to reflect the Gallery scale in the experience, with new content added every two weeks. GalleryAnywhere also provides content that gives the public a more non-public experience. interaction with the Artworks of the Gallery, the artists themselves talking about their inspiration for the works.
“MullenLowe’s entire family circle is full of pride in having had the opportunity to create virtual reports to continue bringing Southeast Asian art to everyone in Singapore and beyond,” said Paul Soon, CEO of MullenLowe Singapore. “This adds to the vital task of transforming the Gallery. “
“We are excited to work with MullenLowe Singapore as a built-in spouse that will allow us to connect more with our audience in a transparent and personalized way on all contact issues for our audience, whether paid, earned or retained,” Chris said. Lee, CMO, National Gallery of Singapore.
The National Gallery Singapore chose MullenLowe Singapore as its virtual enterprise this year after a competitive discussion. The company also offers ongoing services for media purchase, content creation and knowledge analysis.
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