Motorola must enter Bangladesh after a 10-year break. Can you make your presence feel?

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The phone, which features a 5000mAh battery, a 16MP triple camera, 4GB of RAM 64GB of storage, a 6. 5-inch HD demo and a popular Android operating formula, will be available exclusively in Daraz in its flagship Year’s Eve 11. 11 sale

Remember Motorola? The American phone manufacturer that ruled the hanger in the century and has since disappeared from the customer’s account.

Now, under Lenovo’s ownership of China, Motorola will regain its lost shimmering glory by targeting the mid- and low-end smartphone market.

And it’s about to return to Bangladesh after a 10-year hole with its Moto G8 Power Lite model, a smartphone that has earned international smart ratings for its long battery life, aesthetics and affordability.

The phone, which features a 5,000mAh battery, a 16MP triple camera, 4GB of RAM, 64GB of storage, a 6. 5-inch HD demo and a popular Android operating formula, will be available exclusively on Daraz in its flagship year-end sale. 11. 11 November 11, Salextra, Motorola’s local distributor, Array, said in a press release.

“Being a solid global logo with products that are synonymous with quality and that are accompanied by important customer inventions, as well as a differentiated, blank and safe Android stock experience; we are confident that our products will please Bangladeshi customers,” Prashanth said. Mani, CEO of Motorola Mobility at SAARC.

Salextra will have the device value on Monday. In India, the device was sold for Rs 9,999.

The re-entry from Motorola to Bangladesh comes at a time when consumers are switching from a smartphone to a multifunctional phone thanks to the global coronavirus pandemic, which has accelerated digitization.

With a desire for social distance to protect themselves from the fatal pathogen, other people now hold meetings, attend classes, seek advice on physical care, shop and bank, pay expenses, and watch entertainment from their mobile devices.

But Motorola’s good fortune at the time is around Bangladesh, where the local Walton logo dominates the market, remains unresolved.

“There are many foreign brands on the market, but doing business will be tricky for any new brand, even for a new brand,” said Rezwanul Haque, managing director of Transsion, which manufactures Tecno-branded smartphones and itel. Bangladesh.

Although barriers to access have been reduced to bygone eras, there is a fierce festival among existing manufacturers. Other points such as economic accessibility also remain a key role in market penetration.

“Competition between corporations is intense, but not everyone gets biological growth,” said Haque, also former secretary general of the Bangladesh Mobile Phone Importers Association (BMPIA).

But Salextra trusts.

“We are getting an incredible reaction from Motorola enthusiasts across the country,” said Shakib Arafat, CEO of Salextra.

In India, the Moto G8 Power Lite is Flipkart’s best-selling e-commerce device with the best product ratings.

“We are committed to ensuring that Bangladesh gets a sample of Motorola’s newest global products, which are the pioneers of cell generation and one of the world’s leading smartphone brands,” Arafat added.

Given the growing demand for smartphones from the pandemic, the more actors on the market, the bigger the industry, said Mohammad Mesbah Uddin Ahmed, CO-Secretary of BMPIA.

Official access to a reputable logo is also consistent with the government’s vision of suppressing the illegal importation of cell phones until 2021 to stimulate profit collection and interest from 11 local brands and 72 importers.

The Bangladesh Telecommunications Regulatory Commission has already prepared a database of legal devices and is running on the status quo of the National Equipment Identity Registry (NEIR), a core formula that will allow the government to disable illegal mobile devices.

Over the past 3 years, IMEI numbers of 11. 8 million rupees have been added to the database with input from importers, operators and manufacturers to the regulator.

The BTRC also sends text messages to consumers asking them to check if the phone they wish to buy has been brought to the country by the legal channel. Consumers can text 16002 with the phone’s 16-digit IMEI number for purchase.

Currently, the government imposes a 57% tax on smartphone imports and 32% on basic and function phones. In contrast, the tax on assembled and manufactured phones is 18% and 13%, respectively.

Consumers who have purchased their mobile phones must keep the purchase receipt and similar documents to log in to IMEI when NEIR starts later.

The crackdown is part of the government’s plan to rely on imports and publicize domestic cell phone production, said Ahmed, also the leading marketing director of Fair Electronics, the local Samsung phone manufacturer.

In this context, the government encouraged local manufacturing, while discouraging imports through tariff expansion, he added.

At the end of September, the total number of mobile phone subscribers was 16. 7 million rupees, the highest to date, according to BTRC data.

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8 /C, FR Tower, Panthapath, Dhaka 1207, Bangladesh.

Kazi Anis Ahmed, editor

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