ABT Group, in Coimbatore, sent Mirakle’s first export shipment, the immunity recovery supplement, to Singapore.
Manickam Mahalingam, president of ABT Group, said the vitamin C-rich immunity-stimulating drink is gaining ground only in India, but also in the global market.
The company is in talks with ASEAN countries for the Mirakle expedition and the first talks to penetrate the US market.
The company officially introduced the drink in March, as Manickam believed it would turn out to be a preventative supplement to the pandemic, despite the pressing desire to regain his immunity. “Liposomes in the drink are 4 times more effective than an average. intravenous infusion and 20 times more effective than Vitamic C oral pills,” he said, sharing the results of two-decade studies to support his claim.
The company has sold about four packs of four lakhs (200 ml each) of Mirakle in the last six months.
“Demand is rising, we’re on the production front,” Manickam said.
Lately, the company is promoting the product online. “We are looking for the distribution network, we designate two hundred to three hundred suppliers in Tamil Nadu and we are implementing it all over India slowly,” he said.
Research reports show that the drink has the ability to develop immunity in other people affected by the new coronavirus.
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