Attract more than three hundred industry experts from 14 countries
Dubai, United Arab Emirates – A large-scale foreign business tourism occasion: Meet Global MICE Congress was held in Moscow from October 6 to 8 and attracted more than three hundred industry experts from 14 countries, plus Saudi Arabia, Qatar, the United Arab Emirates and Bahrain. . , Kuwait, Oman, India and China. This influential collecting served as a central platform for discussions on MICE (Meetings, Incentives, Conferences and Exhibitions) tourism. The congress featured enriching business sessions, discussions, debates and B2B negotiations.
Topics ranged from the must-have qualities that cities will need to possess to attract business tourists, to key considerations for this segment and the long-term promise of the industry. Business tourism is important to Moscow, accounting for one-fifth of its overall tourist influx. The non-CIS countries that lead the way in tourist arrivals are China, Iran, the United Arab Emirates, Turkey and India. The United Arab Emirates ranks fifth in terms of the percentage of foreign tourists staying in Moscow hotels this summer.
Yevgeny Kozlov, chairman of the Moscow City Tourism Committee, stressed that “Moscow is a business center with all the necessary infrastructure to host foreign business events. In the first half of 2023, two million business tourists visited the capital, 10% more than at the same time last year. The business segment has not only fully recovered to pre-Covid levels, but has also surpassed them. “
To further increase its appeal, Moscow has pursued a multifaceted strategy to attract tourists. The Moscow City Tourism Committee has focused on promoting business tourism, collaborating heavily with agencies to ensure a steady influx of tourists to the city.
“From the beginning, our visit to Moscow was excellent. The city’s infrastructure, innovation, and technological sophistication are astounding. Of particular note is the option of obtaining an e-Visa for citizens of many countries. The procedure takes only a few days and you get rid of the confusing paperwork related to the documents. Another merit is the direct air connection between Moscow and Bahrain. In my opinion, tourists from Bahrain will be very attracted to Moscow in winter, as well as the downtown area, which is a testament to Russia’s prosperity. beyond the realm of cosmonautics,” said Deepak Janardanan, CEO of Akbar Holidays.
Russia introduced e-visas in August for citizens of 55 countries, in addition to Saudi Arabia, Bahrain, Iran and Kuwait. More than 30,000 tourists used this simplified procedure in the first month, providing a 60-day validity and a 16-day option.
Moscow offers a wide diversity of spaces for business travelers, with 30 halls capable of hosting more than 40,000 attendees of giant events. The city has 1. 9 thousand hotels, 18. 5 thousand cafes and restaurants of other segments, ensuring convenience and comfort to visitors, with signage in English in the most important places.
The Meet Global MICE congress in Moscow showcased the city’s commitment to selling business tourism, its world-class infrastructure and its appeal to foreigners. With a strong recovery in the business sector and streamlined visa processes, Moscow is poised to remain one of the most sensible destinations for MICE tourism in the Middle East and beyond.
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