Sailing Against the Wind presents case studies in six sectors of the Asia-Pacific region (restaurants, finance, retail, fitness and beauty, travel and government) that highlight effective tactics to harness the power of analytics, adding functionality consolidation, step-by-step benchmarking. segmentation of customers. Specific examples also relate to broader industry topics on how to use the right data, equipment, and experience to perceive the effect of a crisis and generate reaction strategies.
As movement restrictions begin to decline and economies begin to show signs of improvement, Mastercard Recovery Insights: Travel Check-In identifies key trends in the Group of 20 countries that reflect broader customer spending patterns, i. e. switching to a smaller sales radius like others and moving closer to home.