STB and Mastercard have signed a partnership to jointly explore responses and concepts to the guest experience
Singapore – September 10, 2020 – Mastercard and the Singapore Tourism Board (STB) today announced a partnership, with STB being the first national tourism organization to sign up for Mastercard’s City Possible program.
Under the program, the two partners will work in combination to address the demanding situations facing Singapore’s tourism industry. Through this partnership, a diversity of responses and projects will be explored to help the sector do business, target new hearings and prepare for the slow return of foreign visitors.
With increased demand for contactless functions in a COVID-19 world, the partnership will begin by co-creating virtual projects for seamless e-commerce and foreign trade, while enhancing the customer experience.
This component is a component of Mastercard’s City Possible program, which was designed with the vision of #MakeTechWorkForPeople aligning key stakeholders to solve the complicated disruptions urban planners face. City Possible connects its members with holistic urban responses and provides unprecedented access to the most productive wisdom and experience of a global network of urban leaders, businesses, NGOs and academics.
This partnership will make Mastercard and STB collaborate on these projects with the following objectives:
Joint technology development: Partners will work in combination with the studios and expand stB Visit Singapore Pass (VSP) tactics [1] to provide more contactless tickets and invoices for singapore tourism offers. This will provide a smoother adventure for all Singaporean consumers. tourists and locals.
Mastercard’s City Possible program would provide a solid foundation for co-generation development, dedicating the skill and experience of Mastercard’s Singapore lab team to painting the project. Additionally, partners could also leverage paintings from City Possible’s global network of wisdom and expertise on urban responses to further innovate the project.
Generating data and identifying trends: Partners will also obtain a percentage of the knowledge data [2] and collaborate to use this data for the development of business plans in the tourism industry. For example, data on spending patterns and trends can only be published from campaigns and promotions of larger plans in the tourism industry. Schedule.
Joint Marketing: Partners will identify opportunities to paint in combination with joint marketing and advertising campaigns that will encourage assistance to Singapore’s tourism offerings as Singapore prepares for the slow return of foreign visitors.
“We are revered as a spouse with Mastercard, as this collaboration will allow for a greater exchange of ideas, resources and experience. This relationship puts Singapore and STB on the path to install a global pilot and response laboratory, creating secure but custom-designed reports. to fulfill the wishes of our visitors, “said Keith Tan, Managing Director of the Singapore Tourism Board.
“Component participation is also a component of our efforts to build new capacity for our tourism industry. As we chart a new path for the tourism sector, it is imperative to expand and put in place answers that can satisfy the desires for conversion. consumers,” Tan said.
“The way we live, paint, travel, and consume has quickly been replaced as a result of the pandemic. Mastercard Impact StudiesTM shows that more and more people are adopting virtual technologies, especially for invoices and e-commerce, to stay safe and continue to live with peace of mind on a daily basis There is an urgent need for public sector actors and staff to combine paints to identify the most productive methods for all industries to be digitized, flexible and agile in their efforts to meet new customer demands. The Singapore Tourism Board has been at the forefront of technological innovation, helping Singapore maintain its position as one of the world’s five most sensitive cities for foreign travellers. [3] Mastercard hopes to work heavily with STB to reconsider Singapore’s travel industry. “Said Ari Sarker, Co-Chair of Mastercard in Asia Pacific.
Mastercard’s globally identified network is at the heart of the tourism industry and today’s announcement is based on established partnerships with national, regional and municipal governments to provide information on tourism industry trends. tourism with the aim of developing more economically sustainable strategies. In 2019, the tourism sector accounted for 4% of Singapore’s annual GDP with more than 19 million visitors. With this industry facing a drop of more than 60% in the source of income and employment [4], it is more imperative than ever to co-create cutting-edge generation to rejuvenate the industry and ensure an inclusive recovery.
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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the leading company for the development of tourism, one of Singapore’s main economic sectors. Together with industry and community partners, we are shaping a colorful tourism landscape for Singapore. We bring the Passion Made Possible logo to life by differentiating Singapore as a colorful destination that inspires others to express and deepen their passions.
About Mastercard (NYSE: MA), www. mastercard. com
Mastercard is a global generation company in the invoice industry. Our project is to unite and force an inclusive virtual economy that benefits everyone, everywhere, by making transactions safe, simple, wise and accessible. Using knowledge and secure networks, partnerships and passion, our inventions and responses help individuals, monetary institutions, governments and businesses realize their greatest potential. Our coefficient of decency, or DQ, guides our culture and everything we do inside and outside of our business. With deputies in more than 210 countries and territories, we are building a sustainable global that opens up invaluable odds for all.