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Fruit was found to be the most-used ingredient in the milkshakes sub-category featuring in 19% of menu items, followed by milk and cream. Confectionery and salad vegetables were also significant ingredients.
A study of the annual price update between 2022 and the first part of 2023 indicates that average menu values in the smoothies subcategory decreased by 4. 04837e 006%. As restaurant dining gains momentum following the COVID-19 pandemic, the smoothie subcategory in Indonesia is expected to grow overall.
Different subcategories showed combined value movements in the Indonesian foodservice market between 2022 and the first half of 2023. Of all the subcategories, the spirits and cocktails subcategory saw the largest increase in value, while smoothies saw the largest decrease in value.
An in-depth investigation of the evolution of the value of the smoothie subcategory through location shows the consumption trends of each region. The chart below shows the update in smoothie menu values between 2021 and 2023 at the top five locations. As noted below, menu Smoothie subcategory pieces in Kochi (Japan) are more affordable than in Jakarta and Jawa Barat.
As consumers become more value-conscious, traders are also looking for tactics to optimize their pricing in order to maintain their margin and market share. In the Indonesian market, restaurant owners rely on innovation as a very important tactic to attract consumers and optimize prices. As an increasing number of consumers seek out new experiences, foodservice operators will need to continually innovate their menu options, offering incredible taste and quality, as well as a varied variety of dishes. Operators will need to highlight the unique flavors and flavors of their food and beverage offerings in a format convenient for visitor engagement.
To expand and explore GlobalData’s information in the Indonesia subcategory menu, get the report here.
GlobalData, the industry’s leading information provider, provided the underlying data, studies, and studies used to produce this article.
GlobalData’s Online Menu Intelligence is a database of the prices and benefits of dining venue operators on menus in the Foodservice Intelligence Center. The tool’s search options, such as cooking, category, menu item, ingredient, and place to eat, help users perform specific tasks. Search in terms of search value (average value and value change), menu item claims, popular categories, kitchen/ingredient penetration levels, etc.
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