Manitoba launches a ‘reboot’ advertising crusade in the middle of the coronavirus

The Government of Manitoba has introduced an advertising crusade promoting the “roadmap of the province to avoid the effects of the COVID-19 pandemic”.

The paid advertising campaign, called #RestartMB, includes radio ads and billboards, with plans to enlarge print and virtual advertising, the government said on a Wednesday.

The campaign, which has so far claimed $250,000, focuses on public protection and economic recovery. Health precautions should be balanced against the economy, Manitoba Prime Minister Brian Pallister said at a news convention Wednesday at a Brandon hotel, where a COVID-19 outbreak has more than at least 64 active cases.

Manitoba launches the campaign #RestartMB https://t.co/O4auQlLCct pic.twitter.com/xpDb0dDgLy

– Manitoba Gov News (@MBGovNews) August 12, 2020

“The inhabitants of Manitoba have been cautious and we have been able to protect each other in this period,” he said. “But we must not forget that other people have to get their lives back.”

The Prime Minister also said it is vital to help others get back to work. He asked the federal government to finale the main points of the Canada-wide Sick Leave Program, which was announced about a month ago.

“The inhabitants of Manitoba need to work, not only do they need to stay home and collect a grant check, they need the possibility of moving to work,” Pallister said.

According to the government statement, the motto of the crusade, “Ready. Of course. Growing up.” it is designed for the following messages:

“Public fitness and protection are a key driving force for recovery, and as we continue to safely restart our economy and reopen our communities, we will need to be informed to live with this virus,” Pallister said in the statement.

“We are committed to being in a position for what awaits us, in a position to live with COVID-19, in a position to return to school, in a position to restart our services, create jobs and grow our economy.

Health reported 16 new cases of COVID-19 in Manitoba on Wednesday, bringing the total number of cases in the province from March to 578. The state of emergency throughout the province has also been extended for the fifth time for an extra 30 days.

As of Wednesday, Manitoba had 202 known active cases, with five other people in the hospital, 3 of whom were in intensive care with the virus.

Most existing active instances (86) are located in the Prairie Mountain Health area, which includes Brandon. Several workers at a Maple Leaf Foods plant in the city tested positive for COVID-19 in the past two weeks, leading their union to call for the temporary closure of the plant.

Health officials said the cases were similar to the plant’s outdoor rallies and there were no signs of spread at the workplace. Maple Leaf’s CEO said he was confident in the protective measures in his position and that the plant would remain operational.

We call on the province to develop its capacity to:

✅ Allow all Brandon Maple Leaf workers to be reviewed ✅ Continue expanding for others in Brandon✅ Prepare check capacity for a greater call for return to school

There’s nothing about expanding the test capability.

– Wab Kinew (@WabKinew) 12 August 2020

NDP opposition leader Wab Kinew asked Wednesday for all plant workers to be tested to stop the spread of the virus.

Pallister said the province follows public fitness councils. He added that the number of cases in Manitoba has dropped for a long time, possibly leading others to be more attentive to the increase.

“There’s nowhere to go at the top.”

Eight inhabitants of Manitoba have died by COVID-19 since the first case reported in the province in March and 368 have recovered.

The Manitoba government began lifting public fitness restrictions put in place to help stop the spread of COVID-19 in stages on May 4, most recently allowing casinos, theaters and theaters to reopen to 30% of their capacity as a component of the fourth phase, which began in July. 25.

Manitoba had spent almost part of July reporting a new case of the virus in singles. But that series ended on July 14 when five new instances were identified. Since then, 248 new cases have been reported in Manitoba.

With The Canadian Press

Questions about COVID-19? Here are some things you want to know:

Symptoms can come with fever, cough and shortness of breath, very unintentional or flu. Some other people would possibly expand a more serious illness. The other people who are most at risk are older people and others with serious chronic diseases such as heart, lung or kidney disease. If you expand your symptoms, contact your public fitness authorities.

To prevent the virus from spreading, experts propose to wash your hands regularly and cough up your sleeve. They also propose to minimize contact with others, stay at home as much as imaginable and stay at a distance of two meters from other people if you pass out. In conditions where it cannot be kept at a safe distance from others, public fitness officials recommend the use of a non-medical mask or blanket to prevent the spread of respiratory droplets that may bring the virus. In some provinces and municipalities throughout the country, masks or masks are now mandatory in indoor public spaces.

For complete information on Global News COVID-19, click here.

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