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By Sophie Benson
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Twenty years after two enterprising Frenchmen traveled to Brazil to meet with organic cotton farmers and wild rubber miners with the aim of launching their own sneaker brand, Veja is on the cusp of a new trajectory.
From 22 February, Veja’s European customers will be able to buy exclusive colourways of the brand’s bestselling V-90 style produced in a new location: a factory in Portugal. The creation of a European supply chain, specifically to serve the European market, marks the first time Veja products have been made outside of Brazil.
Veja’s new colors.
A visitor dressed in Veja shoes.
Insoles waiting to be inserted (left) and soles in process (right) at the Veja factory.
A player at Milan Fashion Week wearing Veja shoes.
They are hand-finished in the Veja factory.
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