Lucid has just opened the doors of its first studio in the Middle East, in Riyadh, Saudi Arabia, in the city’s Al Nakheel district.
Riyadh Studio will allow Lucid consumers to notice what the logo is and be more informed about their products. They can set up and order cars from the studio or make applications entirely online, or a combination of both. Visitors will also get a glimpse of how the company is encouraged across their home state of California.
“The launch of our first studio in the Middle East marks a step towards Lucid’s project to motivate the adoption of sustainable energy globally, and I am delighted that this new studio with the logo is about to open here in Saudi Arabia,” said Lucid’s CEO and leader. Generation officer Peter Rawlinson said in a press release. “Saudi Arabia recognizes the seismic transition to automotive electrification and looks long-term to ensure a better global for generations to come with Saudi Vision 2030. “
Read: Lucid to sell up to 100,000 electric cars to Saudi Arabia over next decade
In 2018, the Kingdom’s Public Investment Fund invested a billion dollars in the electric vehicle maker when it was still a private company. This investment has proven critical to ensuring that Lucid Air can succeed on the production line and, as it stands, the Public Investment Fund owns only about 61% of Lucid’s non-unusual shares.
This dating will be strengthened in the coming years with confirmation that Lucid will identify a factory in King Abdullah Economic City, Saudi Arabia. This facility will first reassemble Lucid Air models that are prefabricated at the company’s Casa Grande, Arizona, facility before being supplied. to produce complete cars. Up to 155,000 cars can be built each year on site.
Earlier this year, Lucid also announced an agreement with Saudi Arabia that provides for the purchase of up to 100,000 cars over a 10-year period.
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