PARIS: Many professionals who direct live music performances have wondered if the industry will ever be spared the surprise of Covid-19.
But the sector has not only been controlled to recover, but also to be very profitable.
The first world tours of 2022 grossed about $6. 28 billion, according to the Pollstar announcement. A record sum. This unprecedented figure represents an increase of 13. 2% over gross revenues of USD 5500 million in 2019.
And, after Covid, experts believe it would take years for the industry to generate these kinds of profits again. But 2022 seems to have defied his predictions, thanks in part to major tours by artists like Bad Bunny and Elton John.
Bad Bunny grossed $393. 3 million from their live world tours. A large sum that he owes to the two tours he organized this year.
The first, titled “The Last Tour Of The World”, took position between February and April to publicize the albums he released in 2020, “HLQMDLG” and “El Último Tour Del Mundo”.
The 35 on this first world tour attracted 574,000 enthusiasts and grossed $113 million, according to Pollstar.
The Puerto Rican ambassador of Latin trap music then embarked on an excursion to the Americas in May, this time on his new musical project, “Un Verano Sin Ti. “
The “World’s Hottest Tour” ended on December 10 in Mexico City, after passing through Lima, Bogotá and Guatemala.
Pollstar estimates that it could have grossed only $269 million, the specialized site set its year-end rating before the end of the tour.
Ticket sales at the price of three million for Ed Sheeran
Meanwhile, Elton John grossed $274 million in 2022 thanks to his mammoth farewell tour, titled “Farewell Yellow Brick Road. “
The British singer and pianist has been performing around the world for four years. These concerts have already generated more than $600 million in profits and may make Elton John’s tour the most lucrative ever.
The current incumbent is none other than Ed Sheeran with his “The Divide Tour”.
Ed Sheeran and Harry Styles rank third and fourth respectively on Pollstar’s list of highest-grossing artist tours of 2022.
The “Shape of You” singer grossed $251 million with the European leg of his “-=÷x” (or “Mathematics”) tour. However, he is the artist who has surpassed the symbolic threshold of 3 million concert tickets sold.
That’s due to modest prices, with seats selling for an average of $82. 45, compared to $188. 15 for Bad Bunny and $160. 71 for Elton John.
Harry Styles has more than 638,000 tickets for his “Love on Tour” shows. In addition, 276,852 tickets went to his mini-residency at New York City’s Madison Square Garden.
The “Watermelon Sugar” singer gave 10 consecutive performances there between last August and September, grossing about $63 million, the amount of the year for a single concert hall, according to Pollstar.
“Swifties” vs. Ticketmaster
If 2022 has been a memorable year for the live music industry, 2023 will presumably be just as successful.
Many of music’s biggest names will hit the road to perform around the world in 2023, adding Billie Eilish, Bruce Springsteen and Blackpink.
But the expected and debatable, maximum global excursion is Taylor Swift’s.
Fans of the pop superstar made the decision to file a lawsuit against ticketing operator Ticketmaster (Live Nation) in a California court, after unsuccessfully trying to buy tickets at the online presale on Nov. 15.
More than two million tickets were sold that day, prompting Ticketmaster to cancel the sale scheduled for the next day.
“Millions of enthusiasts waited up to 8 hours and were unable to purchase tickets,” reads the complaint, noted through Rolling Stone magazine.
Given the magnitude of the controversy, Ticketmaster explained that it had been the target of a staggering number of bot and scalper attacks.
But this explanation is convincing enough and has prompted some American judges and politicians to participate in the debate, prompting sanctioned enthusiasts to sue the ticketing operator.
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