LifeVantage Announces Expansion of LV360 into Canada, Mexico, and European Markets

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The transformation continues to move forward with the launch of Phase 2 of the Evolve Compensation Plan and the Rewards Circle Customer Loyalty Program on February 1, 2024.

SALT LAKE CITY, Feb. 7, 2024 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq: LFVN), a leading fitness and wellness company offering products designed to activate optimal fitness processes at the cellular level, proudly announces the successful expansion of LV360 in Canada, Mexico and its European markets, adding the United Kingdom, Ireland, Germany, Austria, Belgium, Spain and the Netherlands.

The company’s Evolve payment plan and Rewards Circle visitor loyalty program went into effect Feb. 1 in those markets after a successful launch in the U. S. and Canada. It was launched in the US, Australia, New Zealand and Japan in March last year.

“LV360 is the answer to the evolution of the direct mail industry. Strategically, we didn’t shy away from the need for renovation and made a commitment more than two years ago to modernize our style and provide our experts with the equipment and incentives they need to succeed. “We are thrilled that this innovation will succeed in even more members of our Activation Nation after demonstrating the good fortune of those who joined Evolve last year. “

The Evolve Compensation Plan generously praises independent experts, offering them diverse sources of earnings and opportunities to fuel their path to success. The technique satisfies the dynamic desires of fashion marketers and affiliates who are determined to percentage and sell products to their networks. , as well as those who also need to build strong, collaborative teams. Early Source of Profit bonuses advertise effective trading methods early on, while functionality and mentorship bonuses recognize and praise notable achievements as experts continue their path to success.

In a highly competitive direct selling market, LifeVantage is keenly aware of the need to stay at the forefront. With LV360 and its forward-thinking approach, LifeVantage is well-positioned to capitalize consumer and gig trends, while attracting an expanding Customer base.

“Anyone looking for an additional source of income and multiple paths to good fortune should look no further than LifeVantage,” Fife said. “We will continue to lead the way in innovation with the most productive products and reports for experts and customers. “

About LifeVantage Corporation LifeVantage Corporation (Nasdaq: LFVN), the activation company, is a pioneer in nutrigenomics, the study of how nutrition and herbs combine human genes to promote smart health. The company is engaged in the identification, research, development, formulation, and sales of complex nutrigenomic enhancers, nutritional supplements, nootropics, prebiotics and probiotics, weight management, skin and hair care, bath and body products, and targeted relief products. The company’s diversity of scientifically validated nutritional supplements includes its flagship Protandim® family. of products, LifeVantage® Omega, ProBio, IC Bright®, Daily Wellness, Rise AM, Reset PM and D3 nutritional supplements, TrueScience® diversity of nutritional supplements for skin, hair. bath

Cautionary Note Regarding Forward Looking Statements This document contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions reflecting optimism, satisfaction or disappointment with current prospects, as well as words such as “believe,” “will,” “hopes,” “intends,” “estimates,” “expects,” “projects,” “plans,” “anticipates,” “look forward to,” “goal,” “may be,” and variations thereof, identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The declaration and/or payment of a dividend during any quarter provides no assurance as to future dividends, and the timing and amount of future dividends, if any, could vary significantly in comparison both to past dividends and to current expectations. Examples of forward-looking statements include, but are not limited to, statements we make regarding executing against and the benefits of our key initiatives, future growth, including geographic and product expansion, the impact of COVID-19 on our business, expected financial performance, and expected dividend payments in future quarters. Such forward-looking statements are not guarantees of performance and the Company’s actual results could differ materially from those contained in such statements. These forward-looking statements are based on the Company’s current expectations and beliefs concerning future events affecting the Company and involve known and unknown risks and uncertainties that may cause the Company’s actual results or outcomes to be materially different from those anticipated and discussed herein. These risks and uncertainties include, among others, further deterioration to the global economic and operating environments as a result of future COVID-19 developments, as well as those discussed in greater detail in the Company’s Annual Report on Form 10-K and the Company’s Quarterly Report on Form 10-Q under the caption “Risk Factors,” and in other documents filed by the Company from time to time with the Securities and Exchange Commission. The Company cautions investors not to place undue reliance on the forward-looking statements contained in this document. All forward-looking statements are based on information currently available to the Company on the date hereof, and the Company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date of this document, except as required by law.

Public Relations Contact:Jennifer Rumble, CerconeBrownCompany(704) 923-6378 [email protected]

Investor Relations Contact: Reed Anderson, ICR(646) 277-1260reed. anderson@icrinc. com

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