This year, Lazada will partner with Mediacorp in a collaboration in the region for the mega-sale of The National Day of the Electronic Commerce Site from August 8 to 10, 2020.
This partnership between Singapore’s largest media network and Asia’s leading e-commerce platform will enable distributors and brands to engage their visitors through marketing offerings that add radio and television ads.
As such, a number of small and medium-sized enterprises will have the team to inspire their expectations before mega-sales.
“This special partnership allows us to offer our suppliers attractive marketing opportunities that were in the past impossible,” said Carey Chong, Chief Operating Officer of Lazada Singapore. “With adjustments to travel patterns due to Covid-19 and safe distance measurements, it was an herbal partnership as Mediacorp diversified its visitor contact issues in the virtual box with cutting-edge advertising solutions.”
Prior to the National Day mega-sale, some of the activities that Lazada and Mediacorp will host will feature Mediacorp celebrities and Influencers to host the Lazada Guess It game exhibition, where the audience will be asked to guess the correct value of the highlights. Article.
Other activities also come with a spark that will appear on Mediacorp channels like Channel 5, Channel 8, Suria, Vasantham, CNA and Channel U telling the audience that they can turn on their Lazada app to shake their smartphones in order to exchange coins that can be redeemed for vouchers.
It’s a mechanism that will be familiar to Lazada’s top buyers, but this time you’ll want to make sure it sparks during your TV shows.
“Our consumers’ lifestyles are changing, which translates into a major expansion in both e-commerce and media consumption,” said Parminder Singh, Mediacorp’s commercial and digital director. “Preferably, we are positioned to satisfy the new desires of consumers and advertising customers, given our proven storytelling skills, transmedia success and a prolific skill group.”
“With content and business leaders coming together, merchants and buyers will gain advantages and the business engine will gain advantages from a condiment as the country moves toward economic normality.”
The mega sale of Lazada National Day will take place from 8 to 10 August 2020.
This article was first published in Geek Culture.