Upgraded and completely revamped amenities focus on visitor fun ahead of the first regional deliveries of the McLaren Artura.
McLaren Automotive, the British author of high-performance luxury supercars, and McLaren Bahrain, its committed business partner operated through Kanoo Motors, announce the opening of an enhanced sales and service centre founded in the Kingdom of Bahrain.
The official opening rite titled “Rediscover the McLaren Experience” took place on the evening of September 21 and saw a stunning spectacle of existing hybrid supercars and beyond McLaren Automotive, adding the new McLaren Artura, McLaren P1™ and McLaren Speedtail. The occasion was held under the patronage of the British Ambassador to Bahrain, Roddy Drummond, in the presence of the McLaren Automotive control team, together with George Biggs (Executive Commercial Director), Brett Soso (Managing Director – EMEA) and Mohamed Fawzi (Market Director – MEA). ). Attendees, consumers and members of the press had another opportunity to appreciate the iconic M14D-01 Formula 1 car, driven by Denny Hulme in the 1970 Formula 1 season, which completed the impressive display.
The newly renovated facility focuses on making the visitor more delighted and will be the brand’s first showroom in the Middle East and Africa to feature a small café-bar and the “Work Window”, which feels like a direct view of McLaren’s production centre. where McLaren supercars are meticulously assembled by hand. There will also be a diversity of branded products and accessories for enthusiasts and visitors to purchase. Assistance in all stages of your property.
This significant investment is a true testament to McLaren Automotive’s long-term confidence in the Middle East region and comes ahead of the first deliveries of the new McLaren Artura, which marks a new era for the logo and wider supercar segment.
“I am extremely pleased to officially open this impressive facility, which reinforces our already strong presence in the Kingdom of Bahrain. I would like to thank and congratulate Kanoo Motors for their continued and I am confident that in combination we will continue to deliver a professional and captivating visitor experience that is representative of the McLaren brand.
George Biggs, Chief Commercial Officer, McLaren Automotive
“We are honoured to officially open the newly renovated McLaren Bahrain showroom. This milestone coincides with more than five years of our partnership with McLaren Automotive and we are excited about our long career in combination with the arrival of the new McLaren Artura. Look ahead to welcome our discerning visitors, who will now enjoy an enhanced automotive retail delight point combined with the impeccable visitor service for which Kanoo Motors has long been known.
Ebrahim Kanoo, Director, Kanoo Motors
For more information on the new McLaren Artura and McLaren Bahrain, visit: https://bahrain. mclaren. com/en.
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About McLaren Automotive:
McLaren Automotive is the author of high-performance luxury supercars.
Each is assembled by hand at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest in the McLaren Group.
The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models is sold through more than one hundred stores in more than 40 markets worldwide.
McLaren is a pioneer who continually pushes boundaries. In 1981 he brought a lightweight, carbon-fibre chassis to Formula 1 with the McLaren MP4/1.
Then, in 1993, he designed and manufactured the McLaren F1 road car; Since then, the company hasn’t built a car without a carbon fiber chassis. As part of the Ultimate series, McLaren was the first to offer a hybrid hypercar, the McLaren P1. ™ In 2016, it announced a new hybrid hyper-GT and showed in 2018 that the next definitive car would be the Speedtail.
In 2019, McLaren launched the track-only 600LT Spider, the new GT and McLaren Senna GTR. It introduced the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to gain advantages from McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, evolved and manufactured at McLaren’s Composite Technology Centre in Sheffield, England, processes that are unique to the world and will spearhead the electrification of the brand. future.
McLaren Automotive also chooses to marry like-minded world-renowned corporations and organizations that are pushing barriers in their respective fields. These come with AkzoNobel, Ashurst, Bowers
About the McLaren Group:
The McLaren Group is a leader in luxury cars and elite motorsport, focused on its automotive racing and supercar businesses.
Founded in 1963 by driver, engineer and entrepreneur Bruce McLaren, the organization consists of McLaren Automotive, which manufactures supercars by hand; and a majority stake in McLaren Racing, which competes in the Formula 1 World Championship and INDYCAR in the United States.
The group’s global headquarters are located at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK’s independent companies.
For Information: Adam Gron Regional Marketing & PR Manager: Europe, Middle East & Africa adam. gron@mclaren. com Media Website: cars. mclaren. press Facebook: www. facebook. com/mclarenautomotive Twitter: www. twitter. com/McLarenAuto YouTube: www. youtube. com/mclarenautomotivetv LinkedIn: www. linkedin. com/company/mclaren-automotive-ltd TikTok: @mclarenauto
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