Lanc-me, L’Oréal’s high-end leather and beauty brand, has just introduced its first pop-up virtual store, exclusive to Singapore.The retail dive will take place from August 28 to September 20, 2020, where consumers will be able to access the star product from the comfort of their homes through a specific link.
This is the brand’s first line with a technology-enabled store after last year’s partnership with Alibaba Cloud and its truly augmented activation in its Hong Kong pop-up.
Combining the online and offline grocery shopping experience, the physical store replicates into live chatbots and exciting access points on the virtual flagship to advise the customer through its five areas: discover, explore, inspire, live and shop.The themes aim to inspire your customers to explore their strengths as a component of their crusade #LiveYourStrength in promoting their 11-year-old Lanc-me Advanced Genifique serum.
In the first ‘Discover’ area, consumers are invited to take a Lanc-me Strength-Finder personality test designed through the psychologist Dr. Perpertua Neo to perceive his lack of publicity through six archetypes of strength: cheerful optimism, fearless independence, balanced calm, unwavering discipline, fiery conviction and intrinsic wisdom.Then to the “Explore” domain, consumers can download a selfie and get a skin diagnosis.A virtual query made through a live chatbot feature.The adventure continues with its 3rd zone “Inspire” where a percentage of a hundred women The fourth domain “Live” is a live broadcast segment where celebrities and influencers make a special appearance to also talk about issues of their way of life and non-public adventures with their inner strength and empowerment., the delight ends with the “Boutique” where the complete diversity of products and customization will be made to have in this domain for your purchase s.
“Our brands create more personalized and engaging customer reports with virtual installations such as virtual testing, diagnostics and live streaming, all of which create relationships between brands and customers,” says Jean-Paul Agon, president and CEO of L’Oréal Group.
The new good-looking trade
The beauty industry has identified as resilient, as demonstrated by the 2008 currency crisis it had weathered, however, even for L’Oréal, its recent sales in the first part of fiscal 2020 remained low (13.070 million euros, -11.7% in comparable terms) and had to rely on China and other Asian markets to recover markets through widespread retail point closures and purchase-like constraints and purchase-like constraints Physical.
While consumers dressed in masks spend less on cosmetic purchases such as makeup, skin care continues to outweigh the trend of non-public quarantine attention.However, as a highly private category, hygiene is essential, especially today.Needless to say, safety measures interrupted product testing and in-person consultations, leading to a direct drop in purchases of color cosmetics and skin care.
However, several corporations have submitted projects and responses to counter this, such as UK-based Boots Pharmacy, with a flexible cosmetics return policy due to lack of in-store evidence, and Meiyume, owned by Li
While virtual outlets set limits and do not reflect the in-store logo experience, etc., custom installations are presented through virtual queries. The hero virtual shopping groceries app had amassed a wave of stores that used its platform to empower its sellers.Initial launch with Estee Lauder-owned Deciem Group introduced more than 20,000 cats through customers, resulting in more than 1,500 home purchase orders.
As expected, retailers’ virtual projects and inventions have been accelerated by implementing genuine in-store and offline practices.While consumers may be wary of high-contact services, increased virtual makeup consultations, as well as contactless samples, will be presented in sync to complement the omnichannel experience, as consumers will feel confident over time to do so.themselves at home.
I am a research analyst specializing in retail strategy in Asia, inventions and customer behavior, with a decade of experience in the retail industry.
I am a research analyst specializing in retail strategy in Asia, inventions and customer behavior.With a decade of delight in the retail sector in general, from luxury fashion to supermarkets, my studies and concepts are occasionally percentages at times in the industry and presented in locals.foreign media. I also conduct studies on customer generational behaviors and virtual transformation projects for APAC retailers. From my travels, I get a percentage of global retail inventions, covering Smart Retail Points in Shanghai to New York’s flagship products through my “Tiffany’s Retail Patrol” video series.