JAKARTA – ASICS, a leading Japanese manufacturer of running shoes, is expanding into Indonesia and India in a bid to capitalize on the growing popularity of running in those two emerging Asian economies in the wake of the COVID-19 pandemic.
Kobe-based ASICS sponsors Sports Hub, a new racing center in Jakarta that opens on Saturday. Sota Fukushima, president of its Indonesian subsidiary, told Nikkei Asia that ASICS hopes to “help increase the population of brokers in Indonesia. “