When Zainab Al Ebrahim turned his 8 years of occasional retail fun, he created one of the most exclusive emerging delights in the Middle East. Based in Bahrain, Cactus District pop-ups were known around the world for bringing a combination of a brilliantly organized variety of regional and foreign brands, accumulated around a seasonal theme. Each edition a completely made delight, to the smallest detail, from the decoration and furniture to the environment and equipment. ; no less than 70% of buyers crossed the border with Saudi Arabia to take over Cactus District offers. Taking into account the special attention of the Saudi customer, AlEbrahim is ready to launch its fourth edition in Saudi Arabia. And then came the COVID.
Like each and every sector, around the world, the pandemic has proven to be a focal point for Al Ebrahim, it had to innovate, even though things were (and remain) uncertain. him, asking, “Why don’t you do virtual occasions?” In an exclusive interview with Savoir Flair, the occasion and the retail expert admit: “At first I didn’t like the concept, but then 7Concepts, which was founded in Bahrain, gave us a wonderful concept. “
Like many, Al Ebrahim was forced to transmit her pop-ups online, but if she adopted a “new normal,” she was determined to do so in her own way. Cactus District and 7Concepts have teamed up for an exclusive collaboration, in which Al Ebrahim has hand-selected a variety of products from seven brands, presented exclusively on the 7Concepts website. The platform that evolved in combination invited brands to tell their stories through special weekly topic-focused editions, similar to how Al Ebrahim built their emerging physical experiences.
The collaboration introduced two packages to brands, which presented a variety of benefits such as putting their items up for sale, participating in the weekly edition, receiving banners on the homepage, virtual ads, social media posts, newsletters, etc. reassembling the marks, Al Ebrahim’s idea of everything.
Although e-commerce is a relatively new area for cactus district founder, she has been able to cope with the demanding new situations she poses. “Buying groceries online is much slower than a physical experience,” he says, and also more unpredictable. . A smart customer will browse and upload to the basket at will, but will not buy immediately, returning hours or even days later to refine their variety and click “buy”. Although slower, it has proven to be a successful company for Cactus. District and 7Concepts, as well as for attractive brands.
For this brilliant collaboration and the brands it shows, you can make a stop at www. 7concepts. com over the next two months and observe each of the marks in your amendment below.
The striking jewels of Rome Narsinghani fuse the old worlds of Mumbai’s Art Deco movement with modern, linear silhouettes. As a logo of handcrafted jewelry, Roma Narsinghani rejects mass production and focuses on artisanal excellence. Logo cages are valuable.
Tassels is a casual clothing and nightwear logo founded in 2017. He created his own global combining luxury and comfort. From padded pajamas to wear from the comfort of the house to undeniable and sublime cotton dresses, Cactus District has described Tassels’ offerings as “walking nightwear” the best choice for casual occasions.
Maya is an eco-friendly online store founded in Kuwait that offers a collection of products and essential pieces for your daily life. Each collection is durable, feminine and practical, and is characterized by natural organic cotton, minimalist designs and a sense of style.
SEVI is a luxury perfumery space in Kuwait, specializing in exquisite ingredients and exceptional aromas. SEVI is famous for its nourishing hair fragrances, including almond oil and vitamin E that moisturize and impregnate your hair with a long-lasting fragrance.
Since the opening of its electronic doors, HIND has expanded beyond its original base in Kuwait, delivering products to consumers around the world and expanding its offering to partners around the world using herbal materials, labor and handicrafts. with a specific focus on Indian brands.
Noon By Noor is a Luxury Women’s Clothing logo based in Bahrain, designed through the premiums Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, and made history with the first CCG logo appearing on the official new York Fashion Week calendar. Noon By Noor’s subtle aesthetic combines understated luxury with tenacious femininity, creating flexible garments with lasting appeal.
Sherie is a love painting of mother and daughter imbued with the sublime aesthetic of Mother Soheyla and the most bohemian and playful look of her daughter Sherie. Its jewelry and interior designs are designed as exclusive pieces made at home through the duo, as well as through artisans. The addition of heritage and modernity, from East and West, from the old, the global and the fresh is for confident women who celebrate being multifaceted.