The Italian Trade Agency is about to launch a new virtual platform for Italian designers to display their collections in a context of continued disruption in the industry due to the Covid-19 pandemic.
In theory, consolidating several Italian logos of luxury clothing and accessories makes a lot of sense. If a foreign logo can’t spend time in the United States, you’ll not only have to fight with strict travel guidelines, but also with big travel expenses Today, the top luxury logos struggle with too many things to do and too little time to make them
Well, are you in a position to fasten your seat belt and start the long-term adventure of the fashion industry?Once you perceive the role that the generation plays in helping us, it becomes less difficult for American stores to evaluate the surprising opportunities and deny those that save us from achieving our purpose and achieve our purposes I am convinced that this era of transition does not allow us to assume the heavy day-to-day work and burden of business Specifically , technological advances and influences allow corporations to grow beyond their limits.
Funded in component through a recently assigned Italian government grant to the fashion, furniture and design industries, the EXTRAITASTYLE online platform (an acronym for Extraordinary Italian Style) will help companies grow their businesses in the United States.
EXTRAITASTYLE ranks as the ultimate 3-d destination for fashion excellence Made in Italy. Su project is to honor Italian heritage by highlighting small and medium-sized businesses and connecting them with American stores, media and consumers. From collections to handmade accessories to handmade pieces, brands will have their own virtual store, a page committed to social media integrations, video streams and an area reserved for businesses. provide your line sheets and collections digitally.
ITA has invited a hundred brands to register on the site and plans to attract more corporations in the coming weeks.
“With the launch of EXTRAITASTYLE,” says Antonino Laspina, US Trade Commissioner. But it’s not the first time And CEO, “ITA aims to support emerging and experienced designers. We expect us to resume a classic supply program, but our platform will be a round destination for consumers, the press, shops and influencers to explore and interact with old and emerging brands. The place of the U. S. market is of strategic importance for Made in Italy fashion. The United States is the leading destination for Italian outdoor exports. In 2019, Italy recorded an export price to the United States of around $9 billion, an increase of 4. 2% over 2018. With this in mind, EXTRAITASTYLE is more than a rapid reaction to social remoteness and limited displacement. will help designers who face the short-term desires of Covid-19 to provide “stationless” collections. »
In addition to virtual outlets and their compromised logo page, logos will have interaction in a fully supported virtual market process.
I recently had the thrill of talking to Antonino Laspina, US Trade Commissioner. But it’s not the first time And Executive Director of the Italian Trade Agency, on how the ITC has evolved Extraitastyle as a tool for Italian fashion corporations in North America over a complicated period, how it behaves like an Italian fashion brands that want to succeed in the U. S. market and why it believes that luxury clothing brands should now create and generate notoriety , be avant-garde and generate highly handmade and durable items!
Joseph DeAcetis: What is Extraitastyle and how is it born?
Antonino Laspina: We consider Extraitastyle as a tool to help Italian fashion corporations operating in North America over a complicated period. The concept was conceived when the classic classrooms were reduced or cancelled due to post-Covid restrictions. and the ultimate and effective solution was to create a Made in Italy virtual platform designed to connect businesses with US stores and consumers. But it’s not the first time In addition to a business-to-business space, available only to buyers, consumers will be able to browse the rest of the platform and become familiar with emerging or heritage brands. One of our goals is to treat talented but relatively unknown designers and share their stories with American audiences through original stories and 3-d images.
Joseph DeAcetis: You are about to debut with 80 brands and more will be registered on the platform at a later date. How was the variety procedure and can more brands be targeted to the initiative?
Antonino Laspina: We started to make the invitation to sign up for the platform for Italian brands that attended american industry exhibitions sponsored through the Italian Trade Commission last year. All of these corporations are well established in the U. S. market and will be offering fresh produce for women and men, from accessories to leather goods and pr. Due to high demand, we are now offering the opportunity to register on the platform to other brands.
Joseph DeAcetis: Does Extraitastyle replace more American salons?
Antonino Laspina: We see the platform as a replacement for regular fairs, but as one more tool for brands to become known and expand their business in the United States. Let’s hope the calendar of classic exhibitions resumes soon with physical occasions and virtual innovation goes hand in hand.
Joseph DeAcetis: What do you expect from buyers and the general public of the platform?
Antonino Laspina: Our main objective is to offer an artistic and avant-garde symbol of Made in Italy that does not necessarily relate to the big logos, but that is one hundred percent Italian. Sharing emerging and old logo stories and products on the platform, we communicate in intensity about their unique essence by identifying their production methods, logo philosophy and lifestyle.
Users should contact brands and ask questions about their collections; buyers, on the other hand, can search for new lines or simply browse the platform in search of concepts and inspirations.
Joseph DeAcetis: Can a business recommendation percentage for small and medium-sized businesses that are suffering to get afloat?
Antonino Laspina: My main suggestion is that you educate yourself on how to use the new virtual tools. Not only are social media and e-commerce a constantly changing reality; focusing on sales is not enough. Brands want to constantly create and raise awareness, be avant-garde and produce high-quality parts that are sustainable. Consumers are more informed and brands want to be more flexible to meet their evolving demands.
Joseph DeAcetis: Does ITA plan to upload more equipment to Italian brands in today’s times?
Antonino Laspina: ITA facilities are presented at a fee drop around the world. We corporations taking care of the prices of participating in fairs around the world, whether physical or digital, until the end of 2021, taking into account the existing scenario of Italian corporations. In addition, we have developed education courses so that corporations can compete in foreign markets and be digitally relevant. We have signed agreements with market or e-commerce platforms such as Amazon, Alibaba and WeChat, to call some. brands through classic channels such as branches, and this applies not only to fashion, but also to the food industry, in the United States and around the world.
Joseph DeAcetis: Do you have more to add?
Antonino Laspina: Only we’re excited about the launch. The platform represents a state-of-the-art virtual enterprise, it is the first virtual initiative in our long history of supporting Italian fashion corporations in the United States.
Renowned American journalist and foreign editor. My interest lies in the speed and direction of adopting trends in fashion and luxury lifestyle, to the genuine era.
Recognized American journalist and foreign editor. My interest lies in the speed and direction of adopting trends in fashion and luxury lifestyle, real-time fashion through key influencers and how disruptions and social intelligence have made the transition from the trend landscape through the democratization of the market.