By Peter Valdés-Dapena, CNN
Fiat, the Italian car logo known in the United States for its small, retro-style cars, is applying for apartment construction across the river from Manhattan.
While Fiat is rarely the first automaker to bet on a residential tower, it’s a branding exercise more closely related to ultra-high-end car brands like Aston Martin, Porsche, and Bentley, and places like sunny South Florida.
The Fiat House apartments will be in a much more pragmatic location, near the western edges of the George Washington Bridge in Fort Lee, New Jersey. The bridge, widely identified as the world’s busiest, crosses the Hudson River from New Jersey to northern Manhattan.
Lately, Fiat only offers the small SUV 500X in the U. S. However, the famous retro-styled 500 subcompact will return next year in its new electric version, the 500e. The citizens of Fiat House will have a fleet of shared electric cars Fiat 500e. cars, according to an announcement by Fiat and UNLMTD Real Estate.
The construction will include more than 300 apartments ranging from studios to two bedrooms, some furnished, according to the announcement. The companies have not yet announced unit prices, but are planning an opening early next year.
In addition to the bridge leading to New York City, UNLMTD Real Estate, Fiat’s partner in the project, is also promoting the area’s wake-up trails to the river-view Palisades Interstate Park wake-up trails. The construction will be created according to Fiat’s “design”. philosophy,” according to the announcement.
Despite the low value and small length of its models (the Fiat 500X is smaller than a Honda CR-V but has a similar starting value), Stellantis treats Fiat as a “lifestyle brand” with appeals to the vehicle’s style, reminiscent of the post-war era. era. Italian War Drawings. ” It looks stylish from any and all angles and stands out from the crowd,” says the brand’s online page about the 500X.
Although Fiat’s cars cost much less than those of ultra-luxury brands such as Bentley and Aston Martin, their sales have been just as modest. Last year, Fiat sold only about 2,300 cars in the United States, a small fraction of its parent company’s sales. Other major brands of the Stellantis company, such as Dodge and Jeep.
.
The-CNN-Wire™ and © 2023 Cable News Network, Inc. , to Warner Bros. All Rights Reserved.
KIFI Local News 8 is committed to providing a forum for civilized and constructive conversation.
Please keep your comments respectful and relevant. You can view our Community Standards by clicking here
If you’d like to share a concept for a story, submit it here.
EEO Report | Terms of Use | Privacy Policy | Community Guidelines | About Us | FCC Applications |
Don’t Sell My Personal Information