By Porter Anderson, editor-in-chief of @Porter_Anderson
The exam created through the association’s study group, based on the knowledge provided through Nielsen and the Italian service Informazioni Editoriali.
Obviously, caution is required. As Giovanni Legorano reported from Rome for the Wall Street Journal, the 25 billion euros ($28.94 billion) approved through Giuseppe Conte’s government on Wednesday (July 22) were not significant. Legorano writes: “The modest duration of Italy’s measures – the third stimulus package that raises the total to 105 billion euros allocated this spring – reflects the difficult situations Italy faces in finding the cash needed to combat what is one of the worst. countries this year. »
And the Publishers Association of Italy has tried to convince the government that the e-book industry and other cultural industries want serious and immediate support. Through reports and comments, the IEA, directed through Ricardo Franco Levi, has attempted to link to the education imperatives of the market to unload scholarships.
The concept of reduced losses in the overdue spring fits well with the IEA narrative, which included survey responses that seem to indicate that some Italians expect to “read more books at the time of 2020 than quarantined.” Those who say this, the settlement reports, responded in this way to a rate “five percent more than those who cut the reading time”.
And publishers report the result of a survey suggesting that this expected increase in reading contrasts with the expected attendance of theatre respondents (39% less), concerts (36% less), cinemas (28% less), museums and exhibitions (27% less). consistent with one hundred). Of course, reading is in the maximum case a solitary activity, safer than those cultural activities of organization.
Today’s effects imply that, as of July 11, the price of the Italian professional publications market – adding bookstores, virtual retail and distribution – 533 million euros ($625 million). This represents this 11% low compared to the same time in 2019, when the industry extracted six hundred million euros. However, publishers like to drop 11% more than they expected to 20% in April, of course.
The report indicates that in mid-June, consumers resumed buying books, not only when bookstores reopened, but also with an increase in online sales. There is a 2.5% increase in those sales, the report says, as reported through point-of-sale monitors in Amazon.it. Without Amazon’s weekly data, the agreement reports: “If we upload Amazon, last month’s result is very positive.” In short, publishers report an increase in online sales and bookstore traffic.
The activity of physical e-book outlets, the association reports, has regained ground, with a percentage of 52% of sales in April emerging to 56% in July, the virtual outlets that made 48% of sales in April have fallen to 44% – the indication given that the retail sale of e-books readjusted in the direction of the same preference of the non-pandemic customer by the physical outlets online outlets.
At the same time, last year, the overall relationship between online e-book sales and physical e-book sales was 27% online and 73% in the store, and the industry is now tracking whether a full reboot occurs or whether Italian consumers will continue to shop at a higher level. Speed. online.
And, in general, one of the biggest disorders of the Italian economy is tourism. While visitors may not be the main book customer, the country’s overall economic life depends heavily on tourism. The Rome-based team of reporters from Chico Harlan and Stefano Pitrelli produced two demonstrative articles on the factor for The Washington Post.
One, on Friday 24 July, shows the tourist staff suffering a lot to make ends meet on the Amalfi Coast, while another, published on Monday (27 July), speaks of a circle of relatives of merchants in the tourist center of the center of Rome that a couple is touring. places in outlets aimed exclusively at masks, some at luxury prices.
At the time of writing, the upgrade of the Johns Hopkins Coronavirus Resource Center at 3:35 am ET (7:35 am GMT) puts Italy 15th worldwide in cases, with 246,286 infections and the fifth largest in the world in deaths, with 35112 deaths. in a population of 60 million.
More information about editorial clients in the Italian market is here. And more of us on the COVID-19 coronavirus pandemic and its effect on the publication of foreign e-books is here and on the CORONAVIRUS tab on the most sensitive part of each and every page of our site.
Tags: IEA, eBook sales, e-bookstores, consumers, coronavirus, COVID-19, Europe, Italy, Nielsen, Nielsen Book, publishers, matrix habits, Ricardo Franco Levi, small publishers, statistics, survey