Indonesian gastronomy goes global, hopes to breathe life into tourism

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The following article has been translated into Microsoft Azure Open AI and Google Translation AI. The original article can be found at Kuliner Indonesia Mendunia, Asa Mendongkrak Pariwisata.

Eight cities in Indonesia are among the hundred out of 16,601 that offer regional and national cuisine globally according to the TasteAtlas Awards 2023/2024.

Among the top 10, the city of Bandung ranks tenth and earned a score of 4. 66 stars from 395,205 TasteAtlas readers. Other cities that offer the most productive cuisine enjoyed by others around the world include Jakarta (ranked 11th), Surabaya (16th), Padang (42nd), Malang (49th), Yogyakarta (58th), Seminyak (67th), and Ubud (86th).

These 8 locations place Indonesia in second position, along with the United States, as the country with the largest productive culinary population in the world, Italy with 11 locations. The island of Java, with a score of 4. 51, is also in the top position. sensible 3 (third position) as the region with the most productive culinary delights.

TasteAtlas, an encyclopedia of flavors and a global atlas of classic dishes, local ingredients, and original restaurants that gathers knowledge from around the world, also ranked pempek, poultry porridge, and fried poultry as three Indonesian foods that fall into the category of the one hundred most sensible. food in the world.

A number of other foods are also in the top 5 based on a number of categories. These foods, among others, are batagor which ranks first in the snack category (snack), siomai which received the best appreciation in the street food category (street food), then rawon which is in fourth place in the soup category.

Two others are pecel in the second row of salad types and pempek ranked in the top five most sensible processed fish foods. TasteAtlas also offers food advice for original restaurants in several cities.

Also read: Indonesian Culinary in Dialogue with the Times

Typical Indonesian dishes published through the Encyclopedia of Flavors of the World showcase the richness of Indonesia with its world-renowned culinary variety. The variety and taste of Indonesia’s culinary delights attract tourists.

Just-ending festive moments like Christmas and New Year’s bring blessings to culinary businesses and tourism. Restaurants or culinary centers are the most visited spaces by tourists.

The Christmas and New Year Monitoring Survey 2023/2024 conducted by the Ministry of Tourism and Creative Economy (Kemenparekraf) noted that according to the percentage of tourist movements, destinations are culinary hubs.

Culinary tourism is the most appreciated moment after a stopover on the beach, in the lakes or in the sea, according to 61% of the more than 930 respondents. The specialties of the local cuisine continue to be the prima donna of travelers during the Christmas and New Year holidays.

The Minister of Tourism and Creative Economy, Sandiaga Uno, explained in his presentation that the profit prospects for the economy, adding accommodation, hotels and restaurants, have reached 108 billion rupees. This economic outlook is calculated from an occupancy rate of around 70, consistent with cent for 10 days, according to data from the Central Statistics Agency, which shows that there are around 15,500 rooms available at a cost of around 1 million rupees.

The agri-food industry is developing in parallel with the advance of tourism. Continued innovations, if elegantly presented and supported through technological advancements in social media, will attract attention and entice other people to visit them.

It becomes even more attractive if the special foods being sold are presented in a unique, interesting and original way. Bandung, for example, is a culinary tourist paradise with delicious and delicious snacks. Apart from taste, one of the distinguishing features of Bandung cuisine delicacies is creativity.

Innovation is mandatory for economic actors to be able to respond to the demand for market position. Many cafes offer exclusive, Instagram-friendly concepts, not only with attractive decorations, but also with cutting-edge menus. This concept has been widely imitated and is emerging in other cities as well. If you go viral on social media and are advised through a food vlogger, this position will temporarily become a target for tourists.

Also read: Putting Packaged Rice on the Tongue of the World

According to the 2022 food and beverage supplier statistics released through the BPS, as well as the economic recovery due to the Covid-19 pandemic, the culinary industry is seeing an expansion again. There will be an increase in the number of medium and giant companies. foodservice companies in 2022 up 20. 76% through 2021, with a total of 10,900 companies.

The majority of major food and beverage suppliers are located in grocery malls or grocery malls (50. 44%). About 8. 03% are in culinary centers and 4. 28% in tourist areas.

On the island of Java, the largest number of medium-sized and giant food and beverage suppliers are located in Jakarta and West Java. Outside of Java, the concentration is in South Sumatra and Bali. Overall, the progression of the food and beverage supplier sector shows a positive trend.

The culinary industry is a sub-sector of the creative industry that has a significant contribution to the economy and has strong potential for growth. The Ministry of Tourism and Creative Economy notes that the culinary industry is the largest contributor to the Gross Domestic Product (GDP) of the creative economy.

The culinary subsector contributed IDR 455. 44 trillion, or approximately 41% of the arts economy’s total GDP of IDR 1. 134 trillion in 2020. The culinary subsector, along with crafts and fashion, is the largest contributor with 94. 4% of the workforce to the arts economy.

The Ministry of Industry points out that in 2022 the expansion of the restaurant and restaurant sector will grow by 3. 68%. This figure is higher than in 2021, which was only 2. 95%.

Batagor dish served in a café, Ngopi UK, London, England, Monday (10/9/2023).

Professor Hardinsyah, Professor of Nutritional Sciences at IPB University, told the online page ppid. ipd. ac. id that the outlook for the culinary industry is improving after the Covid-19 pandemic. The expansion of the food and agriculture sector is encouraging. with an increase of about five percent. After 2022, the expansion of the food industry is expected to reach 10% by 2030.

With this prediction, and with the ease of data and technological advancements, the culinary industry has a good chance of continuing to grow.

This can happen because, fundamentally, food is a fundamental desire for each and every individual and is also supported by the advancement of the tourism industry. Similarly, the opposite is true. That’s why the culinary industry is an attractive place to explore.

The value of market share growth can be a benchmark for business success and serves as a means for industry players to evaluate and improve their strategies, ultimately leading to the creation of better business strategies.

Data from Creative Economy Statistics 2017 from the book Creative Economy (Sri Hardianti Sartika, et al, 2022) indicate that the effects of the study of expansion rates and percentage degrees of the arts industry in the culinary subsector are in quadrant 3, i. e. , in the top percentage and in the top expansion position (top percentage of Marketplaceplaceplaceplaceplace and top expansion of Marketplaceplaceplaceplaceplaceplace). This shows that the culinary industry desires expansion and penetration into Marketplaceplaceplaceplaceplace.

Given its significant contribution and potential, the Indonesian government is excited about the long-term progression of this subsector. The Ministry of Tourism and Creative Economy (Kemenparekraf) is making efforts to facilitate access for actors in the culinary sector, from simple access to business capital, business education and mentoring for business creation.

This is because many players in the culinary sector fall into the category of micro, small, and medium-sized enterprises (MSMEs). The Ministry of Tourism and Creative Economy is also committed to selling local culinary businesses in domestic and foreign markets. (KOMPAS R

Also read: From the Archipelago to Spice Up the World

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