With the Philippine economy so affected by the COVID-19 pandemic, Filipinos, according to a recent study, have become “small” to deal financially with the global fitness crisis: micro-enterprises.
The june survey of 5265 marketing specialists in 10 countries (Philippines, Australia, Canada, Germany, India, Mexico, Spain, Turkey, United Kingdom and United States) shows that one in 3 Filipinos, despite the uncertainty of the weather, to create new microenterprises.
Other effects also reflect the obvious positivity and resilience of Filipinos: more than 90, according to one hundred, say they plan to grow their business by at least 25 according to one hundred in the next 3 to five years; and nearly 80 percent said they expected the pandemic to happen within a year.
This is because almost part of respondents say they had to temporarily cried their activities, while 81% report relief in their income, with COVID-19 making a big cut in the effects of micro-enterprises.
However, even though everyone faces monetary problems, the source of income isn’t the only thing that interests Filipino marketers: the network is equally important.
A third of respondents said they had used their business to donate and perform other acts of charity. More than 70 according to the percent also say that it is vital for them that their businesses have a positive effect on their respective communities, the highest of all the countries studied.
“Entrepreneurs around the world continue to make themselves motivated by how they continue to move forward even in the face of demanding pandemic situations,” says Tina Shieh, marketing director at GoDaddy Asia.
To begin its recovery process, the program shows that Filipino marketing specialists are turning to online generation for help.
Specifically, nearly 70% of Filipino marketing specialists surveyed say they are more informed about social media. More than 40 according to the cent plan to create your own website; about the same number are cellular programs and are turning to e-commerce.
“With the physical limitations of the pandemic, there are now more people online. Online presence is imperative for companies because it allows them to realize their business, contributes to the credibility of the company and, with the technologies available, to be an important point for data and even transactions,” sheih explains. “In the long run, more and more corporations will turn to the online market because the pandemic has shown that having online roles helps keep a company running in the midst of a crisis.”
And to get the most out of the online generation team for their business, Sheih also recommends that marketers have a built-in platform that allows them to manage all their channels in one place.
“Our survey shows that Filipino marketing specialists adopt quickly, resiliently and difficult to continue helping their consumers and communities. Having an online page built into social media and e-commerce equipment can help microbusiness owners with their online presence and stay in touch with their consumers,” he adds.
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