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LONDON, Oct. 5, 2023 /PRNewswire/ — On May 5, 2023, the World Health Organization (WHO) announced the official end of the COVID-19 crisis. The pandemic has disrupted industries around the world, and the gaming market has been no exception.
As the world faced lockdowns and restrictions, the gaming landscape underwent a seismic shift, accelerating the expansion and appetite for gambling services.
Ignite iGaming, a leading gambling search engine optimization company, reveals compelling statistics highlighting the profound virtual transformation of the global gambling market between March 2019 and August 2023.
Growing Interest in Betting
“One of the most striking trends seen in this generation is the remarkable increase in global enquiries related to sports betting. Google Trends data shows that searches for sports betting have increased by as much as 300%,” said Josh Yates, CEO of Ignite iGaming.
This accumulation can be attributed to several factors, in addition to the growing interest of new players who are finding the convenience and quality of online platforms for the first time after the lockdown. “Some operators reported a 200% or more increase in listings compared to last year,” Josh added.
Regulators and platforms are seizing the opportunity
Governments and regulatory bodies have identified the prospects for the online gambling market, taking steps to achieve it, and capitalizing on opportunities for expansion. The United States and Brazil are the best examples.
“Online sports are now legal in 25 states. As a result, the U. S. “The U. S. has seen a triple-digit expansion in online sports revenue, while Brazil passed new regulations this year and is experiencing a compound annual expansion of about 19%. %,” Josh said.
The advent of regulation generates greater trust, the regulatory landscape has become more structured and transparent, creating an enabling environment for both operators and actors. Traders are now well-placed to capitalize on this thriving market.
“Casino and sports betting sites are leveraging the strength of search engine optimization to increase player acquisition and competitive positioning in those developing markets. By strengthening their presence on Google, those operators and affiliates can not only build visibility, trust, and credibility, but also bring FTD and NGR to life,” Josh said in his summary.
About Ignite iGaming:
Ignite iGaming is the SEO pick for online games:
Niche Focus, Maximum Impact: By focusing solely on gambling search engine optimization, Ignite iGaming understands the unique and demanding situations and opportunities presented in this industry, enabling targeted and effective search engine optimization strategies.
Client-side experience: The creators of Ignite are made up of gaming professionals with extensive experience at some of the industry’s leading bookmakers and casinos, allowing them to work successfully and with true knowledge.
Global Network Advantage: Ignite iGaming has a strong global network of industry partners, webmasters, and influencers. This long-term success allows consumers to expand their logo’s presence in markets.
For inquiries or media information, please contact:
Josh YatesGeneral ManagerIgnite iGamingjyates@igniteigaming. com
For more information, igniteigaming. com.
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