Dr. Anthony Fauci, the country’s leading infectious disease specialist, recently said the US has not been able to do so. But it’s not the first time I probably wouldn’t see “something like normal” until 2022. Your comment sent a vital message to all business leaders: act now to make sure your business isn’t a new victim. coronavirus crisis.
“Many corporations are impacting their operations 360 degrees due to the pandemic, from production and chain of origin disruptions to adjustments to staff form and workplaces on one basis, and will continue to do so as we move into the winter months. “said Faisal Pandit, president of Panasonic System Solutions in North America.
Business leaders may not have paid as much attention as they have at the steady speed of Covid-19 headlines and the recent resurgence of the disease.
Most companies were surprised by the pandemic, according to Timothy Williams, vice president of Pinkerton, a crisis control, business, continuity, threat control and security company. Because “. . . they had not properly practiced their crisis control by making plans based on the structural and variable threats envisaged for their express activities. “
Or business leaders didn’t know what to believe, maybe they don’t know yet.
Dr. Sharon Alvarez holds the Thomas W Chair. Olofson of Business Studies at Joseph M School of Business Graduates. Katz of the University of Pittsburgh. She noted that “business leaders face decision-making based on a combination of No News, Fake News, No Knowledge, Bad Knowledge and Deceptive Knowledge. What’s believable and what’s not? Too often, this cannot be discerned until it is too late. Will the world return to the way things were before COVID?Or has it definitely changed? That’s also to be seen. “
One option for executives is to know the facts they know, can verify, and trust.
Business leaders deserve to focus on analyzing and comparing knowledge to find out what works and what doesn’t, says Vanessa Matsis-McCready, an adjunct general suggestion for Engage PEO’s director of human resources, who provides outsourced human resources services. long-term and “. . . how productive it is to use the site and how to integrate a workforce into your plans,” he said.
Analyzing knowledge and tracking facts is precisely what PJ’s Coffee of New Orleans did. Even before the pandemic, the leaders of the national coffee chain reported seeing that their locations generated approximately 30% more profits than the management service of their sites.
But what motivated the change?
“The most notable change in customer habit induced through the COVID-19 pandemic,” said Ryan Stansbury of Ballard Brands, which includes PJ’s Coffee of New Orleans. “We have been able to see trends in an obvious way through knowledge research: we can draw insights from the point of sale systems of all sites to a higher perception of trends. We may clearly see the direct correlation between when COVID-19 appeared and customer awareness, “he said.
His research led to action.
“We put more emphasis on drive-thru’s desire. We are also comparing how we can delight in the customer when attending drive-thrus pajamas. Now drive-thru locations are not only a service for convenience and higher revenue, but also a necessity to deal with an even greater replacement in customer behavior,” he said.
Ted Sheppe, executive vice president of Axiom Bank’s advertising bank, said that in addition to taking the rate of basics, such as construction money reserves, a thorough review of expenses and the location of income source choice resources, he asks others for concepts. “brainstorm, put everything on the table. Ask your consumers and workers for concepts. They’ll have concepts that work,” he said.
This is the case of Black Rooster Taqueria, a Mexican dining spot in Orlando, Florida, and one of Axiom’s customers. Sheppe said that after a brainstorming session, the place to eat invented a “margarita-gram,” a drink of thanks that other people may have simply presented at the doors of friends or colleagues.
“The concept took off. The place to eat generated a lot of sales and enthusiasm and, equally importantly, margarita-gram has led to an increase in demand for takeaways and delivery of food for them,” Sheppe said.
If there is intelligent news that can be attributed to Covid-19, the pandemic would possibly have shown that immediate replacement is possible. “Programs that had been ready for years were implemented in a matter of days. People adapted quickly, improvised [and ] made business work,” observed Lars Sudmann, Procter’s former CFO
“This behavior is rarely noticeable in organizations. The wonderful lesson learned: replacing is possible, despite what other people say. The main lesson to be learned in the months and years to come is how this spirit of replacement, especially in giant organizations,” he said.
But with the recent outbreak of coronavirus cases and the lack of certainness of when an effective Covid-19 vaccine will be available, what do business leaders deserve next??
Stansbury of Ballard Brands said: “While the existing [pandemic] scenario is temporary, I have also highlighted the vulnerability of many companies.
“Leaders deserve to assess their operational weaknesses and identify responses to become less vulnerable and more sustainable. Start by really understanding customer behavior and then develop business operations to complement this behavior,” he advised.
I’m crisis ahead: 101 ways to prepare and recover from disasters, scandals and other emergencies (Nicholas Brealey), who stood first among the best
I’m the author of Crisis Ahead: 101 Ways to Prepare and Recover from Disasters, Scandals and Other Emergencies (Nicholas Brealey), which ranked No. 1 in the year’s most productive new crisis control ebook in July 2020. and one of the most productive crisis control eBooks of all time, through BookAuthority. org. The tips and observations on this blog and my weekly “Crisis Ahead” podcast are based on my great delight in helping businesses, organizations and Americans prevent, manage and various crisis situations. I have served as CEO of two professional associations, public relations representative for many clients and press secretary for Democratic and Republican congressmen and political candidates.