Olawale Popoola, CEO and CEO of HighBridge Homes Limited, one of the leading players in Nigeria’s real estate sector, explains how a smart balance sheet helped his company thrive despite pandemic pains and Conovirus disorders in this interview with Vanguard Homes
My call is Olawale Popoola, MD/CEO, HighBridge Homes Limited. I am also an executive member of the Nigerian Real Estate Developers Association REDAN. Our director is at Royal Plaza, Bogije, Ibeju-Lekki, Lagos. real estate development. Our activities cover the main spectrum of real estate and the company has made a place as a major player in the thriving real estate sector.
We are known for having one of the largest banks in the country. We sell affordable land to all categories of Nigerians, such as the low, medium and high income source categories of society.
Our number one project is to help other people homeowners, and we do so by obtaining a large expanse of land. After making sure you are free of all charges, we sell the plots to prospective owners with the corresponding government-approved deeds. We also help others buy a property, whether luxury, mid-level or cheap homes, so others can have shelter above their heads, at affordable prices.
I studied civil engineering at Kwara State Polytechnic, then read economics and earned my bachelor’s degree in economics from Ilorin University. I have other professional certifications. Armed with all this, I set out to explore the burgeoning genuine real estate sector; and I’m very glad I did. Business has been exciting.
The COVID-19 pandemic has affected genuine real estate players in a number of ways, but players with an intelligent track record of functionality and the ability to offer, cutting-edge systems to consumers of genuine real estate products have done fantastic business despite the economy. limitations that the pandemic had on people,
For us at HighBridge Homes, the COVID-19 pandemic was a blessing because we made as many sales as before the pandemic. At the moment we have already sold two projects such as HighBridge Cottage which is located in the Sangotedo domain of Lekki and HighBridge Oakland, Lekki Free Zone, Lagos.
Currently, we have HighBridge Park Estates, it is the fastest domain in the Lagos Free Trade Area, with considerably higher value. A potential customer can unload a parcel of land in Ibeju-Lekki at a rate of N970,000 N consistent with plot and N540,000 N per half plot, respectively. I can guarantee that in two weeks, all plots of the farm will be sold out because we are offering our consumers top homes at prices. They love us because our assets are safe It is our trademark.
Our point of promotion is that we deliver intact and quickly, HighBridge is characterized by adding price to our domain even before it starts promoting the plots. advantages of our esteemed residents.
We hope to sell a giant volume before starting development. But as soon as we own it, we start development; and this gives our consumers confidence because they can interact with us,
They see our presence there, they see in us; and all this is helping our business. Yes, I do, we deliver and return the price to our customers, and they still have no option to hang out with us.
Our consumers don’t want to deal with the natives (omo onile), we protect them from the challenges of omo oniles. They are and are comfortable with us. We are necessarily bringing investors closer to affordable, relaxing homes and land masses.
HighBridge Homes is spreading across the country. Currently, we are offering a pre-launch offer in our domain of the city of Benin. We are also operating in 3 new areas; two in Lagos and one in Abuja very soon.
We will be offering an exclusive structure and a sales leader in one of the main heritage spaces of the Lekki Peninsula, in Lagos. La farm is exclusive in the sense that a potential customer can obtain a plot and be able to express their creativity through the structure of their taste.
We also have a segment that will feature HighBridge prototype apartment types for all revenue source groups.
For example, there will be self-catering apartments or studios and one bedroom apartments for beginners and young families, two and three bedroom terrace apartments for average elegance and 4 double apartments and more luxury for elegance.
Benin’s allocation lately is 1. 6 m for a complete plot and 850 for a partial plot. A plot of land in Benin is 900 square meters, which is larger than what is received in Lagos (100 feet). liberation to be offering. But for as long as we fully launch the program, the value will exceed two million naras. This is a time to get a pre-lunch offering at a wonderful price.
The pre-launch offer is about to close, as long as we have a full lunch, the value will exceed two million cards. This is a time to get an asset on our Bennin estate at a wonderful price.
Vanguard News Nigeria.
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