While the world is still recovering from the devastating effect of the coronavirus pandemic on socioeconomic activities, in this article, some women in marketing show a percentage of the classes that they learned during the COVID-19-induced lockdown with TAYO GESINDE.
STEPHANIE Chinelo Oduenyi, Creative Director, Makani Couture:
When the pandemic erupted, the fashion industry almost stopped because other people didn’t want to make new garments for Owambe or for events. For almost three months, I didn’t sell anything. To be honest, I started thinking about what it took to move my business forward. I started giving online courses and other people paid for those courses. I strictly dedicated myself to the pr’t-A-porter and made sure they were as affordable as possible. People still wanted to wear casual, affordable dresses. So I turned myself in to that and business. began to resume.
In fact, I’ve learned that once a door closes, we can’t just back off and relax; we want to think of new tactics to stay in line with the existing desires of those around us.
Odinakachukwu Agbanoso, Kandora Cosmetics:
As a small business owner, I’ve learned to be prepared because we don’t know what transformative occasion is brewing. This includes a business continuity plan, the ability to leave our convenience zone to evolve with our customers’ developing desires. For us, we had to start generating hand sanitizers due to the product’s primary demand for the coronavirus pandemic.
We also learned about the desire to spend time marketing and attract new customers. The social media platform is a wonderful platform that allows small business owners to succeed in their target market. We’ve made sure we stay applicable on Instagram and Facebook to teach others how to care for their skin through smart hygiene and the use of the right skin care products to prevent acne and breakouts. which may be due to a blockage and wear of higher voltage points. mask after locking. Basically, it was very vital for us to adapt to applicable marketing texts like Instagram, classified Facebook ads and the use of email to talk to staff.
Angela Nnamezie from Casa Angeles
I learned that you deserve never to depend on just one source of income as an entrepreneur. You have to expand your store and do business that thrives in any setting, such as food and other consumables, as well as skin care products. I learned that I could run my business from home now that everything was digital. I found out that I didn’t want a store to run my type of business, as now almost everyone wears a wig and we have almost no customers. I learned that I wanted to save more. I didn’t see the pandemic coming, so I was almost stagnant. Basically I made some major changes to the lock facility and now it’s fine.
Tolulope Bamidele, Zion treats:
As an entrepreneur, the truth of connectivity comes into action. We’re all in the same boat, everyone in the business, to varying degrees, had their share. Because errors can rarely be accurately predicted, proactive measures in artistic commercial product marketing strategies are essential.
For entrepreneurs, ingenuity is shown from a distance. Online marketing is taking the most sensible place and online sales have soared, especially for those already there.
Customer service becomes paramount. We make additional miles to satisfy our customers, they keep our attention to lose them and we update them regularly so they know we’re still in business.
As marketers with multiple sources of income, we have been able to do business through offering facilities to the client. In addition, the provision of ingredients for the upgrade of those facilities to customers becomes an additional benefit.
The fact is, although we can’t expect disasters, we can prepare for them.
Hon Folasade Akinrinmola, A-Z Events
The coronavirus pandemic has proven to be a wonderful blessing to me and my business. I can enroll in a six-week certified course on entrepreneurship in emerging economies (EDEX) with Harvard University.
I did a course at the Lagos School of Business on Women and Business: Navigating challenges.
I was able to read online about the most productive way to buy products with an expiration date: LIFO (last in, first out), FIFO (first in, first out). I also focused more on record keeping.
Adanna Enwezor, Executive Director of the Photizo Life Foundation
Change is inevitable. Change is constant. You have to be vigilant in business and be able to adapt and adopt new strategies. It made me more “solution-oriented. “
The inevitable replacement brought by the pandemic has underlined the importance of being proactive. Be very open and don’t be afraid to explore the global business. Business plans can replace absolutely and there’s nothing with that. That’s how the global works. Be prepared for it.
This allowed me, more than an entrepreneur, to reflect on my beyond and to know myself even more, I discovered new tactics to do business, increased my ability to think and opened my brain to other business opportunities. it will be used wisely in my business dealings.
Chioma Ebubedike Igbokwe, Creative Director of West n Couture Garment Factory and CEO of Zapel:
The coronavirus pandemic has taught me that as an entrepreneur it is vital to anticipate unforeseen challenges, I have had to adapt to great adjustments in my business, adjustments such as how we talk to our customers, what and where they buy, and how to buy live. You want to act temporarily to keep your business afloat in the midst of a pandemic; you have to temporarily paint the companies that responded temporarily to COVID-19 and those that have followed a new generation diversified and prepared for the worst situation will be to recover more temporarily. For me, because I have a bulk clothing factory, I temporarily diversified into the manufacture of masks before the government closed the states. Currently, we have provided thousands of masks to organizations, companies, individuals, churches, government parapublics and ministries. This immediate diversification action has kept us afloat.
Companies want to be informed to prepare for the worst demanding situations and embrace virtual technology. Having an online ecommerce page for any retail logo is very important. Having a paint shop / house where you can paint is also mandatory and will save you a lot of money when you embrace the virtual future.
I also learned that resilience is very vital. That’s all my father taught me, that he was a serial entrepreneur. A businessman or a woman will have to be resilient and resourceful. I’m looking for opportunities in all conditions and I’m looking for a way around them. COVID-19 has replaced so many corporations and taught us to be resourceful. We’ve learned that it’s vital to make the most of what you have. If you can’t organize the convention, “I’ve planned it, don’t cancel it, but put it online. More and more corporations are connecting online and using their online presence to generate profits by organizing webinars and participating with other brands in a product or service.
In short, the crisis has provided me with vital lessons that will help me triumph over long-term challenges. Diversifying my business was part of this because I temporarily switched to making masks. This kept us open throughout the closing. A business that operates in more than one domain is less likely to suffer catastrophic damage, even due to the worst unforeseen challenges. Additionally, corporations must have money reserves; the emergency fund can help them through difficult times as such. The maintenance and construction accepted as true by our clients have also helped. We have all been through a time that reminds us that the visitor is not just a customer, but an individual with not unusual feelings. At this point, we gave our clients a loose face mask and delivered messages that gave them direct confidence, empathy, and hope.
Diyemowei Lily, CEO of Hustlersquare, a house for marketers in Nigeria:
The coronavirus made me realize it was a blessing to be an online entrepreneur. In fact, other people have avoided physical contact and turned to online shopping. Many of those who in the past refused to sponsor online businesses have adopted the concept of online shopping. I even sold more on my shaper page on Instagram @Adorableshapers during blocking than before blocking.
Those who sold offline complained bitterly. He taught me that promotion is the king of 21st century business transactions. Many offline companies have died due to the explosion of companies.
I also learned that the food and fitness sector had worked very well while the pandemic was havocing. People kept eating in the middle of the pandemic and were trying to stay in shape to keep their immune systems at optimal levels. Companies in those sectors have done a lot. I know someone who sometimes controlled who started a catering business and another who started cooking home-cooked meals. Companies that weren’t doing so well began to diversify!
With the emerging dollar and the end of airports, we still had to find a way to buy goods. Our import agents helped us get our freight service dispatched, which took more time and money. Only the other people who stored goods were in business.
Olusola Beecroft: CEO of Asologe stiches
There is a virtual change. People are now promoting more online. There is an increase in e-commerce. Financially, sales are minimized, easing the flow of money; Inadequate financing and working capital led to liquidity constraints. A flexible investment is urgently needed.
There is also an adjustment in operations such as product adjustment and visitor needs; diversification of the home network, as we now use generation to interact with consumers and suppliers, payment in line with the use of cell phones and the adoption of a distribution channel of choice such as the use of motorcycles for the delivery of goods.
The intellectual side of it can never be overrated because there is a construction in the call for attention, such as young people and the elderly, and this has reduced the time spent on business. Uncertainty about how to manage COVID-related hazards and losses. -19 and how to our employees.
There is also a build-up of anxiety and worry about the unknown, which has particularly reduced productivity. The origin chain has been interrupted; We are unable to deliver existing contracts due to logistics issues, delays and shortage of stock, labor shortages due to quarantine and concerns and low cash flow, shipping delays, inability to source raw materials. These are some of the demanding situations that we still face.
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