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By Gemma A. Williams
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PH5 will bring its colourful and quirky knitwear to London. Its new month-long pop-up store at Selfridges highlights the global opportunity for Chinese brands trying to dispel associations with reasonable, low-quality workmanship.
Founded through Wei Lin and between China and the U. S. In the U. S. , PH5 joined the branch’s list of wholesalers in July and temporarily began talks about an emerging retail area. Visual selling was fostered through the brand area in the multi-brand retail concept of Tube Showroom in Shanghai. After several months of revisions (Selfridges’ strict sustainability requirements include the use of approved fabrics for construction, for example), the pop-up offers a glimpse into the sleek, textured world of the PH5.
It’s also the first PH5 pop-up in the UK. The logo is shipped locally from their global e-commerce and has 3 wholesalers; the other two are Harvey Nichols and Koibird.
The design is based on PH5’s signature wavy prints in a digitally encoded gradient. “I mean, I’ve never noticed a representation like this [for a pop-up] before,” says Raffaella Sheehan, head of men’s and women’s clothing purchasing. at Selfridges. ” The essence of the logo will be felt not only through the collection, but also through the construction. “
The brand’s pop-up at Selfridges.
Resort 2024, designed by artistic director Zoe Champion, plays with a simulated denim print over jacquards in shades of pink, gray, and a gradient of black and green.
Designer Zoe Champion and founder Wei Lin.
PH5 Resort 24, on sale at the Selfridges pop-up.
PH5 Resort 24, on sale at the Selfridges pop-up.
PH5 pop-up sample sale in New York City earlier this year.
The brand’s first runway show in New York for the SS24 collection.