In recent months, a new virus known as coronavirus has spread, infecting thousands of people and affecting human society. As states and countries shutdown, social distancing, the closure of countless businesses, and/or the transition to remote jobs for millions of others around the world – we have begun to witness its dire impact on our global economy.
Business marketers, in particular, are among the populations that have been severely impacted economically by the COVID-19 pandemic. From marketing and branding to occupational therapy, intellectual fitness and women’s health care, and in between, corporations have been forced to adapt to the changing tides. . In this article, 10 women marketers tell us how they are dealing with the effects of COVID-19.
Jessica Perez is co-founder of GRTR Management, an arts consulting firm focused on securing brand and voice partnerships. Your organization comes with branding, symbol consulting, virtual marketing, lifestyle imagery, and keynote speeches. With more than a portion of her paintings done with clients in person, the rise of COVID-19 has led her to temporarily move to online consultations.
Perez describes that: “Fortunately, we were able to retain a large portion of our visitor base without necessarily having to be physically there. As a team, we are now strongly focused on delivering more of our virtual marketing facilities that allow us to work remotely. The most important lesson so far is to invest in a virtual skill set. “
As she gets used to this wave of social distancing, Perez says she finds herself blocking out the first part of her day for operational maintenance and the time part of her day as time to meditate, read and connect with those she enjoys. One song that helps sustain his passing is “God with Us” through Terrian. Like so many other people going through this pandemic, she gets together with others to “make sure I’m that time wisely. Learn something new, hone your skills, and be grateful for the life you have.
Courtesy of Crystal Evuleocha
Crystal Evuleocha is the founder of Kliit, a virtual fitness company whose project is to create access to sexual and reproductive fitness for multicultural young women. of talking to an expert, which almost cost him his life.
In the wake of COVID-19, Evuleocha began publishing telemedicine consultations for women, regardless of their insurance coverage. Your organization’s experts are legal to provide medical advice, diagnostics, and prescriptions through the Kliit app. Evuleocha describes that: “As hospitals To reduce non-essential visits, such as diet check-ups and elective surgeries, access to fitness data is increasingly limited, so it is now up to us to expand the referral resource for sexual problems and reproductive fitness services.
While helping women around the world, Evuleocha has found that it’s very important to have a smart self-care routine. Use this time to intentionally work, join your circle of family and friends via video chat, stay safe, and put the latest technology into practice. She adds, “The things we are told in this age of survival will replace the course of history. “
Courtesy of Mollie Eliasof
Mollie Eliasof is the lead therapist and executive director of Mollie Eliasof Therapy, an organization that provides in-person treatment and teletreatment opportunities across the country. During this season, Eliasof says: “I have observed a steep slope in the demand for our services. “This time, due to the desperate need for help with intellectual fitness, his clients struggled to pay for appointments and set up an area for a confidential connection.
In response, Eliasof started appearing every day on Instagram Live to give loose information. She describes this: “I know there will be marriages that will fail and end because of this moment, but now more than ever, other people want in their relationships and/or marriages. Our purpose is for them to go astray emotionally more than ever!
Similar to the recommendation he made through his virtual resources, Eliasof intends to provide himself in the same way through learning through daily courses, books or podcasts. She is also an avid dancer and takes daily categories of virtual ballet and modernity with some of the best-known artists, such as Debbie Allen. The saying given to Mollie throughout this season is, “Virtue cannot live in isolation: neighbors will surely grow up around you” through Confucius.
Courtesy of Chavonne Hodges
Chavonne Hodges owns a small business in GrillzandGranola, a fitness business whose main source of income is based on categories and in-person events. The COVID-19 outbreak forced Hodges to cancel all categories, participate in the SXSW Wellness Expo and give up the prospect of potential profit streams. While this experience has been overwhelming and the path forward is uncertain, Hodges says one thing it hasn’t replaced is its core values. It aims to continuously promote community, inclusion and accessibility in everything it does. .
However, as a solution to this difficult time, she married her business spouse to create a home-from-home training program for her network and anyone who needs to sweat. From 30-minute TrapAerobics categories to various 15-minute live workouts, your team aims to help your network stay positive, healthy and fit. All educational sessions are affordable, family-friendly, and available from the participant’s home.
Hodges’ private care plan included calls and audits with friends and family and studies for a certificate program. Her favorite song is “Savage” by Megan Thee Stallion.
Courtesy of Chaya Gottesman
Chaya Gottesman is an occupational therapist at Sensation New York who remodeled her two-bedroom apartment and turned it into a sensory gym to treat young people with developmental delays. Creating educational products for parents and online therapists.
After recently undergoing surgery, Gottsman is dedicating that time to recovery. And she just travels around the house, making sure to get up and get dressed every morning. In addition, his mother came from Miami and had to enlarge it. remain due to the outbreak of the virus. Gottsman shares, “It probably would have been devastating if my mother, who is 84, had been home. “.
A saying that Gottsman kept close is “everything is imaginable” through Marie Forleo. She is also close to the song “I’ve Got the Magic in Me”. slow down and spend time together. Her goal is to help others this season.
Courtesy of Dawn Dickson
Dawn Dickson is the founder of PopCom, an automated retail generation company that provides software and hardware answers for retail devices and kiosks. Its automated generation uses facial detection and device learning for visitor information. Dickson is also the first female founder to raise more than $1 million in a crowdfunding regulatory circular (Reg. CF).
During the COVID-19 outbreak, Dickson describes that: “Our proprietary hardware (vending machine) is partially manufactured in China. We have been building our supply chain for years to reduce our costs. The COVID-19 outbreak has impacted our business, forcing us to reconsider our chain of origin and bring the core of our production to the United States. While Dickson and his team need time to rebuild the chain of origin and negotiate new partnerships, she believes it will be more productive and help deliver products to consumers faster. It also had to close its showroom and cancel vital demonstration cases, making it difficult for consumers to demonstrate equipment. He doesn’t know what’s coming.
Dickson has emphasized self-care. She most commonly works from home and her daughter has been homeschooled since grade 2. She spent time of “social distancing” cooking more at home, sharing food with family, running inside, sleeping and attending shows. Many may simply have health problems and perhaps transcend, however, she hopes it will be the most productive and thinks that we will come out much stronger.
Courtesy of Kelly Pierre-Louis
Kelly Pierre-Louis is the founder of #IRLCONN, a convention organized through the Neelleven Group. #IRLCONN offers a varied program, organized reports and a famous annual event. ™The convention also serves as an epicenter for fair conversations, diversity, and actionable outcomes to give students, marketers, and professionals business wisdom through immersive learning.
During this season, COVID-19 caused Pierre-Louis to lose nearly $250,000 in sponsorships and partnerships in what was intended to be his longest year (from a one-day, three-day event) and his first year with revenue. While navigating under the influence of COVID-19, he became ill and ended up in the hospital with an unforeseen illness. This forced Pierre-Louis to rethink possible opportunities to pivot, save and/or skip business. But most importantly, it led her to try to keep her fitness intact. Prioritizing his fitness in those dubious times has been key for Pierre-Louis.
While sitting in a hospital where visitors were not allowed, prayer, mediation, and video chats helped her stay positive and focus her attention as worry and negative minds tried to sneak in. Thankfully, he’s home now, but he’s continued to restrict his content consumption. of anything that doesn’t build its vibes and expressed that apparent kindness to all its greatest form of currency today.
TAYOJR, Photographer
Angolina Amores is the founder of Alpha Femme, a company committed to helping women who aspire to become marketers and generate passive income. It also has an e-commerce store that promotes products to empower and motivate motivated women.
Since the majority of the population faced a loss of income source due to not being able to meet with the user to work, Amores asked more women to touch her to get a passive source of income online. E-commerce is very difficult and now that everyone is online, Amores has found that it will explode more.
She describes: “It is very gratifying for me to know that I can help women who believed there was no hope or solution to the existing crisis. I’m there with them both steps of the way, educating them from A to Z so that they not only build a new passive income stream, but also gain a wealth of wisdom that they can pass on to others. Amores believes that there is enough good fortune for both of you and if both do both. And both imaginable and to help each other, we can improve the quality of life of both of us.
Skype has been his friend and a saying that catches him right now is: “Eat. Pray. Love”.
Courtesy of Kim Crowder
Kim Crowder is the founder and CEO of Kim Crowder Consulting, an organization that connects with empathy and business honesty to make adjustments to organizational culture around diversity, equity and inclusion, and inclusive marketing and communication. With the COVID-19 outbreak, now more than ever, webinars have been an important component of their business. This lit up the higher price of thriving online. In a short period of time, he was able to grow his email list through a more captive audience.
Next, Crowder aims to create online courses. “This is a time when content is paramount, and video is a connector when you can’t be in the same room as your audience. This time I see that it is a merit to be informed through online resources and think about the odds. He hadn’t considered. Turning lemons into lemonade and sweet tea, while sharing my most productive desires with everyone facing the crisis, is for me.
Self-care for Crowder comes in the form of singing/songwriting and ensures that she creates artistic time for herself. each other with physical form. We are now redoubling our efforts and encouraging each other even more. Crowder thinks Kendrick Lamar’s “Alright” is very suitable at this time.
Courtesy of Ellie Bahrmasel
Ellie Bahrmasel is co-founder of Further Faster, an organization that helps startups and existing corporations that want to innovate, verify and validate their concepts, create prototypes, and design roadmaps for product development. Given the desire for an immediate transition in this time of crisis, investors want to work with the Bahrmasel team to help their portfolio companies iterate as quickly as possible to protect their investments. While she supports immediate iteration, Bahrmasel describes running away from home (WFH) has led her to be very disciplined to make a difference. between spaces. To do this, she takes breaks every two hours to breathe in the new air in her yard and has “lunch dates” with her husband, who works in another room.
At the end of the painting day, Bahrmasel describes creating a 3-song playlist and organizing a dance party in the living room to move from painting to house. She says she has done wonders for the soul. And he ends the night with an episode of the hit TV series The Office, which he describes as “snuggling up with an old teddy bear. “
One saying that’s helping her right now is one a mentor shared with her: “You may not be okay now, but you know you will eventually, so in a way, doesn’t that mean you’re really okay now?”This concept of meta-well-being supports it right now.