iD Fresh Food witnessed a 40% increase in B2C and made up for the loss of profits it suffered in sector B2B. PC CEO Mustafa says House Direct will contribute about 5% of its total profit.
PC Mustafa, CEO and co-founder of iD Fresh Food, firmly believes in Albert Einstein’s saying: “In the midst of each and every crisis, there is a wonderful opportunity. “The fatal COVID-19 pandemic has boosted the new product launched to reinvent its distribution model, resulting in the FY21 final of Rs 294 crore with a growth of 33%.
At the height of the closure, when the maximum number of outlets had to close their blinds while corporate distribution networks were closed, iD’s strategy of maintaining their distribution proved useful. The company began distributing its pasta, dairy products and cleaning the coffee decoction directly. residential complexes. It also installed a store locator on its website, allowing consumers to locate the nearest store that offered iD products. “Our direct home delivery has a style based on trust. We leave the product at the security gate and consumers take it out and put the cash in the box at the door or pay online. There is no follow-up and this allowed us to make a smart mileage of the brand”, explains Mustafa.
The Company’s B2C jumped 40% and made up for the loss of profits incurred in the B2BArray “More than 10 consistent with the penny of our profits comes from shops and restaurants and that has stopped. “
Although direct distribution in the house was interrupted when the closure was lifted, the company recently restarted it and offered clear coffee decoction to consumers. “People prefer to have a coffee in the morning at first, so we make sure to give it to them. at your door Soon we will start distributing our entire product line directly to consumers.
Mustafa says direct-to-home service will contribute approximately 5% of its total revenue. “Our purpose is not to update retail,” he adds.
In 2013, iD opened its first operations in Dubai, representing approximately 30% of its total revenue. The new agricultural products company now plans to expand its wings in Saudi Arabia, Muscat, Oman and Qatar. United States this year. In India, iD has its production facilities in Bengaluru, Hyderabad and Mumbai and will soon make a foray into Kolkata and Delhi.
Launched in 2008, iD, in the first 3 years of consistency with one, sold 2,000 packs of dosa-idli pasta consistent with the day. Today, it only sells 60,000 kg of dough consistent with the day, it also sells products such as vada paste, transparent. coffee, bread and curd. ” We introduced curdling five months ago and the revenue is already 2 million rupees. “Mustafa expects its revenue to reach the 450 million rupee mark next year, if the existing expansion momentum continues.
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