With double-digit annual expansion rates, Armenia’s generation sector has the fastest-developed segment: it employs 20,000 workers. Once dominated by men, the country’s generation sector now employs 30% women, more than the global average of 20% of women hired in IT.
Two female generation leaders talk about their travels in the male-dominated sector.
Amalya Yeghoyan is executive director of the largest city at the time in Armenia, Gyumri IT Center (GITC) and assignment manager for the Enterprise Incubator Foundation (EIF), where 70% of workers are women.
Gayane Ghandilyan Arakelyan is CEO of Digital Pomegranate, one of Flutter’s leading progression agencies in the world, and one of the largest generation corporations in Armenia, where more than 50% of workers and 70% of senior executives are women.
“The men living in the regional villages discouraged their wives from taking coding or programming courses, so I addressed women’s participation from a non-threatening attitude towards their husbands by providing remote paintings for women in online page progression or virtual marketing,” Yeghoyan says. The provision of a laptop, which enabled remote learning features, opened up opportunities for women to “paint from home” and “not only manage their circle of family affairs, but also make a significant monetary contribution.”
Since taking over as CEO of Digital Pomegranate, Gyumri-based Arakelyan has a further 32% commercial expansion amid a pandemic. Co-founder Todd Fabacher says quitting and appointing Arakelyan as CEO is the “smartest business decision.” Arakelyan kept all 40 workers on the payroll while asking senior control to accept a pay cut.
“I was CEO for a few months when the biggest crisis occurred in almost a century. I’m making a decision that may have bankrupted the company. But I think we would be successful with remote work,” admits Arakelyan who has lost some customers, but signed two major global customers: Sony Music’s global ERP purchasing system, business intelligence and fashion reports from Sony Sony/ATV and the Australian government. The company has hired 4 new full-time workers and now offers independent courses and paid internships to 1000 others in Gyumri “to build an even longer long term after the crisis.”
A former IT journalist, Arakelyan co-founded Digital Pomegranate in 2013 and sees the creation of the startup TriviaMatic.com as the culmination of his generational career. She is proud that her company has been a global sponsor of Hack20 with Google and eBay. Her women’s team ranked third at the 2019 Seaside Startup Summit. Now, Digital Pomegranate is promoting business tourism in collaboration with generation corporations in the Gyumri region: its Flutter shared workspace, a guest house and a “Dart Café” in downtown Gyumri will welcome new vendors who will also get Digital perks. Grenade. Team.
“We are going to be a bridge between local generation capacity and the foreign business fabric to expand the generation and tourism sectors, which are the most productive responses to the economic progression of our region,” Arakelyan also needs his corporate to be the first. Armenia abroad. Company owned by qualified women.
Although she still feels the tension of comparison with her male counterparts, Arakelyan focuses more on the evidence for herself than for others. “The pressure on women in the generation industry disappears over time, experience, good fortune and wisdom,” she says.
The tension is similar for Yeghoyan, who in negotiations with the men from the beginning, made them see that she had sought her opinion to earn her respect. Yeghoyan helped bring generation corporations to Gyumri with the opening of Technopark in 2014, a collaboration between the EIF, the Armenian government and the World Bank. In 2017, with the rise of generation in Gyumri, GITC introduced coding courses to other young people to prepare for the long-term technological workforce. There are now plans to empower other regions by reproducing the Gyumri style with the confidence that any village can succeed.
“A woman can impact, motivate and motivate a team, there is nothing impossible. You have to smile when it’s hard, because you have to face the great umbrella under which you work: the good fortune of Armenia,” Yeghoyan said. We decided to expand the generation sector in the Armenian regions to prevent the unemployed from migrating. She oversees the regional generation of EIF and foreign business progression projects and joint university studies projects between Armenia and U.S. universities such as Columbia, San Jose State and Rutgers, through a partnership with the Philip Morris Research Center in Yerevan that awards a PhD. generation scholarships and scientific studies.
Engineering City is a good luck tale for the EIF. Formed through the EIF as a joint initiative of the Armenian government, the World Bank and National Instruments, it has brought together Armenian engineers who are preparing thermometers for temperature detection in reaction to Covid-19 and operating with artificial intelligence and high technology. answers for energy, robotics, automotive and others. The Armenian generation sector is no longer exclusively dominated by men, as women executives integrate generation into tourism and other sectors to stimulate Armenia’s economic development.
“We want to replace the mindset: women’s trust is essential in the way we work the technique, which means we have to have committed men without undermining their egos but specifying that we are on the same team,” says Yeghoyan. “I’m more confident now because I believe in strength and have an effect on what women can have because we’ve already shown ourselves.”
[Read Part 1 of this article for more information on Armenian in technology]
I promise to make sure that women have one or two seats on the table and are on the “menu” of all negotiations. I am the founder of Global Cadence PR / Social Media
I promise to make sure that women have one or two seats on the table and are on the “menu” of all negotiations. I am the founder of the consulting firm Global Cadence PR / Social Media Marketing, social business advisor and member of the board of directors of an NGO. I am part of the 2000 Forum Working Group on Women, Democracy, Human Rights and Security (WDHRS) to ensure that women are also presented as speakers and experts at global meetings and events. I have written extensively on women’s, foreign organizations and peacemakers to help address justice and women’s rights in the United States, Zimbabwe, Armenia, Nigeria and Syria, among others.