By Jacqueline Howard, CNN
As part of the White House’s COVID-19 reaction plan for the fall, the U. S. Department of Health and Human Services is coming to the U. S. Department of Health and Human Services. The U. S. Department of Homeland Security is launching a video ad to inspire others to get vaccinated against covid-19, especially those who are 50 or older.
In the new advertising video of the public education campaign, published on Thursday and titled “Tothreat”, the text says “9 out of 10 deaths from covid were other people over 50 years old” and “vaccines threaten death”, while the music plays. in the background. ” So, update your Covid. A vaccine to this. “
An English-language edition of the announcement begins airing on television Thursday and a Spanish-language edition will air starting Monday, according to HHS. The ads, which first aired on CNN, will also air on radio and online, with a print crusade expected Monday.
“These classified ads highlight the importance of updating vaccines, especially for older Americans, by targeting Vaccines. gov,” Sarah Lovenheim, HHS’s undersecretary of public affairs, told CNN in an email. -mail. ” HHS’s COVID-19 vaccine public education campaign continues to work tirelessly to make sure Americans have the information and access they need to themselves from COVID-19. “
Between April and June, other people over the age of 50 accounted for the vast majority of COVID-19-related hospitalizations (86%) and hospital deaths (96%), according to a study released Thursday by the U. S. Centers for Disease Control and Prevention. USA But more information from the CDC shows that even for other people age 50 and older who received two of the original boosters, the risk of hospitalization is less than a quarter of what it was for those who weren’t vaccinated in July.
Since the original edition of COVID-19 vaccines was authorized, HHS has deployed paid psa ads and classified ads to inspire others to get vaccinated. and introduced more than 5000 classified ads in 14 languages and partnered with more than 1000 organizations.
Previous classified ads about COVID-19 vaccination showed comforting scenes of friends hugging and socializing after being vaccinated, with catchy music in the background or emotional testimonies of unvaccinated COVID-19 survivors who had been hospitalized. The last previous public service announcement, published in June, encouraged parents to vaccinate their children 6 months and older against covid-19.
Biden’s management has led to recognition that COVID-19 vaccines could be a more common part of our lives, as the country may need to administer an updated booster each year because the coronavirus will likely continue to circulate for the foreseeable future.
The updated vaccines update booster shots that were given in the past to other people 12 years of age and older.
There are no plans to phase out previous vaccines used in the number one series, Dr. Peter Marks, director of the U. S. Food and Drug Administration’s Center for Biological Research and Evaluation, said in August. He described it as a “year of transition. “” when other people want to make sure they have a “good foundation on which to build. . . that will help us ourselves from the unknown. “
An annual Covid-19 vaccine would be similar to how the seasonal flu vaccine is given annually.
“For most Americans, one vaccine a year will provide a very high degree of coverage against serious illness, and that’s what we want,” Dr. Ashish Jha, the White House coronavirus response coordinator, told CNN. . ” Maybe for some other high-risk people (the elderly, the immunocompromised) they might want coverage more than once a year, but for most Americans, that’s where it is, and I think it’s a very smart position. to be – to be. “
The updated Covid-19 vaccine and seasonal flu vaccine are available at most pharmacies, doctors’ offices, and health clinics.
The government’s vaccine website allows others to search for where vaccines are given and appointments can be scheduled by phone or online.
Updated Pfizer/BioNTech booster is allowed for others over the age of 12, and the updated Moderna booster is allowed for adults over the age of 18.
A single dose of the updated Covid-19 vaccine is at least two months after completing the initial two-dose vaccine series or your recent maximum booster.
“COVID-19 vaccines were given to us during the worst of the pandemic: saving millions of lives, getting countless people out of the hospital, and bringing peace of mind to the country,” HHS Secretary Xavier Becerra said in a final week.
“As fall approaches and other people spend more time indoors, I urge each and every one who is eligible to get this updated COVID vaccine to protect themselves and their loved ones, just as they would with an annual flu shot,” he said. “We now have another chance to get through this pandemic and we will continue to work every day to make sure everyone is COVID-19. “
El-CNN-Wire™
CNN’s Deidre McPhillips and Carma Hassan contributed to this report.
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