Doha, Qatar: The Hayya to Qatar 2022 mobile app has received the MENA Digital Awards 2022 gold prize for the best mobile app. The mobile app, developed by the Supreme Committee of Delivery and Legacy (SC), was the central point of information for approximately 3.4 million ticketed fans, including 1.4 million overseas visitors.
In addition to providing access to stadiums, the Hayya to Qatar 2022 mobile app provided details about major events and landmarks that were being promoted by tournament organisers.
The mobile app worked in tandem with the tournament host country’s official to create a unified virtual user experience for spectators.
For Mohamed Abuagla, Executive Director of Hayya in SC, the Hayya to Qatar 2022 mobile app has marked a new role in the role played by virtual teams in mega sporting events. Abuagla won the award along with Saeed Al Kuwari, Hayya’s Chief Operating Officer at SC, at a special rite in Dubai, United Arab Emirates.
“Through the Hayya to Qatar 2022 mobile app, we were able to deliver a seamless virtual experience to millions of viewers, many of whom were visiting Qatar and the region for the first time. The platform was not only informative, but also provided a key set that brought together other national stakeholders in an unprecedented way,” Abuagla said.
Abuagla continued, “This task has created a sustainable virtual infrastructure. It can be leveraged for long-term mega sporting events in Qatar, while also offering a style that can be worn around the world. The app embodies the progressive state of virtual transformation in the State. and represents a milestone that deserves to be celebrated by all those who have worked hard to achieve it.
Saeed Al Kuwari, who managed the operations of the mobile app during the tournament, spoke of the platform’s importance to the success of the tournament.
“The mobile app has an inseparable being for each and every spectator, whether they’re going to the stadium or taking the subway to a fan festival venue. Fans relied on the Hayya app to check them through all other parts of the tournament and we gave them access to much-needed facilities that ensure an elegant and memorable experience for all,” Al Kuwari said.
Digital transformation remains at the core of Qatar’s blueprint for economic and social development in line with the Qatar National Vision 2030, with the work carried out by the SC to deliver the first FIFA World Cup in the Arab world and Middle East an important component of this strategy.
The Hayya Platform remains the official gateway to Qatar and is part of the operational plans for Expo 2023 and the upcoming AFC Asian Cup Qatar 2023.
Check all enrolments and supplements