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It will be used to produce Maoam chewy candies, as well as fruit-flavored Haribo gum.
For the renovation of the Neuss-Holzheim retail park, around 14 hectares of land will be acquired.
Construction “could” begin next year, Haribo said, and is expected to be completed by 2028.
Although the manufacturer Starmix already has a factory five kilometres from Neuss-Holzheim on the Jülicher Landstrasse, it says that this area may not be expanded to be “sustainable” and “future-oriented” and respond to the growing demand for Haribo products, thus creating a newly structured site.
Neuss-Holzeim is expected to be twice the size of Jülicher Landstrasse.
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Once operational, the new plant will be used on the Jülicher Landstrasse for the production of Moam and fruit chewing gum until 2030, when the latter will close. This “parallel production” will allow workers to exercise “gradually,” according to manufacturer Goldbears. .
As the confectionery giant looks to expand a more sustainable technique to confectionery production, it also intends to ensure that the new plant is “net-zero” and in a position to adopt hydrogen as its number one energy source.
Haribo’s investment is expected to create around one hundred new full-time jobs. It will also generate “a lot of indirect jobs. . . with an added price for service providers and suppliers in the region. “
Markus Riegelein, Chief Operating Officer at Haribo, comments on the development: “With the new plant we are taking the next logical step in the long term and consciously investing in Germany as a place of business, our important real estate market. “.
“Investing in a modern facility will also be a sustainable production effort, saving resources such as energy, water, raw materials and packaging. “
He added that the new plant would propel the company “into the long term in a climate-friendly way: with renewable energy, fewer emissions, shorter shipping routes and a reduced carbon footprint. “
“The new headquarters in Neuss will be a vital component of Haribo’s global production strategy to ensure the process is sustainable and scalable. “
The confectioner’s past investments in the plant include a £22 million ($28 million) injection into two Yorkshire factories in the UK in 2021, to enable the expansion of its production of sugar-reduced sweets.
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