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The report “Market information on gift cards and incentive cards in Poland and future growth dynamics (data book) – Market size and forecasts (2015-2024) – Covid-19 Q2 2020 update has been added to the ResearchAndMarkets.com offering.
Historically, the gift card market in Poland has grown with an annual compound rate of 14.6% in 2015-2019. However, according to the global gift card survey for the last quarter of 2020, the gift card market in Poland is expected to be affected in the retail and retail segments due to disruptions caused by the Covid-19 epidemic.
Although the expansion of the gift card industry is affected by the pandemic, some segments, such as self-consumption, will gain significant market share. The adoption of electronic gift cards is also expected to increase particularly over the next four to six quarters. Interesting trends are emerging in the segments, which are expected to profoundly change the dynamics of the gift card industry.
Despite short-term challenges, the medium- and long-term expansion of gift cards in Poland remains strong. The gift card in Poland will continue to grow during the prognosis era and is expected to register an annual compound rate of 10.2% between 2020 and 2024. The country’s gift card market will grow from $1394.0 million in 2019 to $1949.8 million through 2024.
Epay, a global Euronet company, has already established its presence in Poland and offers physical gift cards from Amazon.de that can be used at around 2,800 retail outlets in Poland. These Amazon gift cards will continue to contribute to the expansion of the gift card industry in the country. With more than 50% of Internet users buying food online, e-commerce is one of the main drivers of gift cards. Electronic retailers that offer personalized gift cards are more popular. For example, MAC cosmetics allow consumers to customize their gift cards by adding their image. These cards can be redeemed online or in the store.
As companies increasingly adapt to gift cards and gift certificates to praise and offer incentives to their workers, the market will continue to grow in the coming years. For example, Edenred, a provider of workers’ functionality and praise solutions, offers a non-financial way to motivate and praise workers with vacations, birthdays, and bonus gift cards. Edenred’s Twoja Premia Ticket has grown more than four quarters.
This report provides detailed research focused on the market knowledge of gift cards and business incentive cards, as well as customer behavior and retail spending dynamics in Poland. With more than two hundred key performance indicators nationwide, this report provides a complete overview of the market dynamics of gift cards and incentive cards. It includes basic knowledge as well as dashboards, charts, and structured tables in an interactive Excel format.
Below is a summary of country-level trend analyses across gift card segments:
Total Gift Market: Provides a detailed view of total gift spending, damaged through retail and customer segments.
Gift Cards: In-depth research of opportunities in the categories of prepaid gift cards in open circuit and closed circuit. Assess customer behavior across customer type, gift opportunity, virtual gift card, and market percentage across retail sectors.
Details six key indicators of functionality: number of cards in circulation, loadArray without using Average Acquisition Array Average consistent with transaction and Transaction Array
Corporate Incentive and Loyalty Cards: Detailed business incentive card market dynamics, segmented into 3 categories: customer incentive card, worker incentive card and business/partner incentive card.
Digital Gift Card Analysis: Provides market life and forecasts for virtual gift cards, damaged by retail and corporate shoppers. It also includes gift card charges that are appropriate to the occasion.
Open circuit and closed circuit: provides market estimates and forecasts to evaluate opportunities in gift card segments and open-circuit and closed-circuit incentives in all segments.
Consumer Attitude and Behavior: Identifies and translates key signs of functionality similar to gift card dynamics, adding expenses by age, gender, and income source level.
Retail Expenses: Distributes retail spending across retail sectors to provide detailed data on customer behavior and adjustments to gift card spending dynamics.
Market percentage through retailer
Distribution channel analysis: Provides the percentage of the market through the distribution channel: online sales versus offline sales and internal sales versus third-party sales.
Companies mentioned
Jronimo Martins SGPS Ltd.
Schwarz Beteiligungs GmbH
Tesco Plc
Auchan Group SA
Eurocash SA
Dirk Rossmann KG
Metro AG
Kingfisher Plc
Crossroads SA
Zoo de Zabka Polska Sp
Euro-net Sp Zoo
LPP SA
Neonet SA
Inter Ikea Systems BV
For more information on this report, https://www.researchandmarkets.com/r/3arzq6
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