A Year in South Africa Search: Google’s Most Popular Searches in 2023
Thabo Bester, the Cricket World Cup, Barbie, AKA, Celine Dion and the Springboks are among this year’s most sensible annual trends in search engines.
This year, Google celebrated 25 years of search. This milestone provided nearly two decades of trend knowledge to draw on, offering valuable insights into a shared curiosity, globally, to learn more about what’s interesting, fascinating, weird and wonderful.
As such, the organization announced the South African effects of its Year In Search 2023 trends, revealing the terms, personas, topics, questions, and occasions that have captured the public’s attention over the past 12 months.
Year in Search provides annual research that showcases lists of key trends and also sheds light on what the world serves, learns, and does. In South Africa, this year’s effects show increased interest in celebrities, sporting events, special days, deceased personalities events, and technology.
Cricket and Rugby World Cups soared to the top of the most searched sporting events by South Africans this year, while Springboks reigned supreme on the most searched athlete lists. The Rugby World Cup and Inter Miami also captured significant interest, claiming the second and third spots on the lists respectively.
Among the celebrities and media figures who died this year, rapper, manufacturer and entrepreneur Kiernan Forbes, also known as AKA, topped the list of the deceased.
Everyone who has been successful this year is at the top of the loss search list. Another South African rapper, Costantinos Tsobanoglou, better known as Costa Titch, is the second most searched individual in this category.
After conquering the box office worldwide, Barbie soared to the top of South Africa’s most searched movies and TV shows, followed by the epic biographical thriller film, Oppenheimer and the gripping series Shaka Ilembe. Thabo Bester and media personality and popular DJ, Cyan Boujee were the top 2 most searched individuals in the country, with both appearing in headlines various times in the past 12 months.
While South Africans were eager to find out the dates of upcoming occasions such as Father’s Day, Mother’s Day and the Rugby World Cup final, their online searches also revealed a wide diversity of interests, adding literary comparisons and fitness issues. of other genres of writing?” and “How Is Mumps Spread?”They are the second and third general questions that South Africans have been searching for answers to. Interestingly, this year’s most searched general question about Celine Dion’s wellness.
Below is the full list of the most sensible trending searches made by South Africans in 2023:
For more data on the Year of Google Global Search, visit the Google Trends site.