This is in line with General Mill’s strategy of prioritizing its core markets, global platforms, and “local jewelry” brands to drive sustainable and successful expansion and higher shareholder returns over the long term.
Founded in 2016, Edgard
The logo has omnichannel distribution features and focuses on herbal ingredients, with sustainability at the core.
The acquisition follows General Mill’s acquisition of the U. S. puppy food logo Blue Buffalo in 2018 and Tyson Food’s pet treats business in 2021. According to General Mills, this new move has made Blue Buffalo the leading herbal candy logo in the United States.
It will also be registered for other national brands such as Nature Valley, Old El Paso and Häagen-Dazs, all under the General Mills umbrella.
“Edgardo
Koen Bostonen, founder of Edgard
He added, “By combining our brand’s herbal positioning and advertising functions with General Mills’ marketing and chain expertise, we are poised to drive Edgard’s growth.
More Promotional Features