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ADM has known six emerging behavioral adjustments that will drive innovation and expansion in the coming months.
“Consumers’ attitudes, priorities and behaviors are shifting significantly,” said Ana Ferrell, VP of Marketing, ADM. “This evolution is providing a unique opportunity for forward-looking food and beverage companies to bring a suite of trailblazing new products to market.”
A recent review through ADM OutsideVoiceSm shows that 77% of customers intend to make more attempts to stay fit in the future. Food and beverage brands that balance customer fitness considerations with affordability are the highest chances of winning with customers.
ADM has known six behavioral adjustments that will allow food and beverage brands to gain a market percentage in a dubious business environment.
Increased concentration in gut health and connection of immune purposes Globally, 57% of consumers say they are more involved with their immunity due to COVID-191. As consumers try their immunity, they are increasingly informed about how the human microbiome supports the immune formula and overall well-being. Products containing probiotics, prebiotics and postbiotics can gain advantages for the microbiome and are already gaining momentum in the market.
In the United States, 18% of buyers of protein of choice purchased their first plant-based protein COVID-19, and 92% of these new buyers say they will likely continue to purchase meat substitutes2. In Germany, the UK and the Netherlands, 80% of consumers say they will most likely continue to eat herbal meat substitutes beyond COVID-192. With health, protection and comfort as the main motivators for purchase, products that offer exceptional nutrition and high-quality sensory delight will be on the verge of success.
A new perspective on weight management and metabolic health The consequences of the pandemic for others with high blood pressure, diabetes and cardiovascular disease are leading consumers to see weight control and metabolic fitness from a new perspective, and 51% of consumers say they are concerned about being less active or gaining weight from the pandemic. This concern is probably due to the need for functional responses that promote metabolic well-being and weight management in form.
Balance: Personal care, emotional well-being and nutrition Difficult cases arising from COVID-19 have greater emotions of anxiety and tension, and 35% of consumers express fear about intellectual fitness2. People are looking for new tactics for their intellectual well-being in those tense times, and are allowed to consume indulgent and convenient food and drinks. However, they modify this preference with weight management cravings and seek a prudent global balance between indulgence and smart nutrition. Food and drinks designed to lift mood, maintain power and reduce tension will be more popular in the months and years to come. ADM also projects new opportunities for prepared foods, snacks and baked goods with nutrient-rich ingredients and functional benefits for fitness.
Nutrition is not public As COVID-19 educates consumers about individual fitness threat factors, demand for products that provide personalized and highly personalized design fitness and wellness responses will take off. ADM studies show that 49% of consumers say each individual is unique and calls for an unsused technique for nutrition and exercise, and 31% of consumers already buy more appropriate fitness and nutrition items. Products aimed at improving nutrition, non-public care and general well-being will increasingly attract consumer attention2.
A replacement for purchases s A greater attention to fitness causes a blessing in the welfare and fitness expenses of the customer. Forty-eight according to one hundred customers plan to purchase more fitness and wellness items2. At the same time, considerations of widespread economic decline have led to a shift to product-based procurement, adding increasing demand for soft lunch products, stimulating the industry to be consistent with personal labels and increased traffic to retailers.
These behavioral adjustments are likely to persist long after the peak of the pandemic crisis. ADM has responded by providing adapted responses to give brands a credit in an ever-changing market.
About ADM
At ADM, we waste the strength of nature to supply nutrition around the world. With industry-leading innovations, a comprehensive portfolio of ingredients and responses to meet all tastes and a commitment to sustainability, we give consumers an advantage to solve today’s and tomorrow’s demanding nutritional situations. We are a world leader in human and animal nutrition and the world’s leading agricultural processing and origin company. Our breadth, depth, knowledge, amenities and logistics expertise provide unprecedented functions to meet the needs of food, beverages, fitness and wellness, and more. From the seed of the concept to the result of the solution, we enrich the quality of life around the world. Learn more about www.adm.com.
1 FMCG GURUS: 12 steps to combat COVID-19 in 2020 and beyond, April 2020
2 ADM OutsideVoiceSM
Source: corporate statement
See the businesswire.com edition: https://www.businesswire.com/news/home/20200827005134/fr/
Contacts
SMA Jackie Media Relations [email protected] 312-634-8484