Misr Bank, Egypt’s second-largest advertising bank, is the level for the launch of a fully digital bank in the third quarter of 2021, a novelty for the country, Vice President Akef El Maghraby told Euromoney.
“This is a progression for us and for the market,” he says. “We hope to be the first virtual bank to be introduced and that it has already been implemented for a license. “
This also marks a vital progression for the giant advertising lender in its quest for market share.
“If you don’t mind, you’ll be disturbed,” says The Maghraby.
“The