Dubai is the safest position to host exhibitions and meetings abroad in the coming months, while industry screens will play a key role in a post-covid “reboot,” according to a new study.
A recent market study of more than 4,000 professionals from 130 countries explored Covid-19’s effect on the global exhibition industry, looking for key spaces such as travel, budgets and the importance of industry exhibits in a post-pandemic world..
The study covered a wide variety of advertising sectors, from advertising and automotive protection to aesthetics and cosmetics, and apparently 77% of respondents in Dubai and Germany (41% of respondents) are the safest destinations for post-covid-19 exhibitions.
Nearly two-thirds (62%) agreed that as the new coronavirus recedes and an appearance of normality recovers, exposures will be higher for companies (31%), or just (38%), compared to the past.plan to finish the exhibitions in the next 8 months, while 36% have been given the green light to do so before the end of this year.
The Exhibitions post covid-19 July 2020 survey commissioned through Messe Frankfurt Middle East (MFME), one of the largest industry exhibition organizers in the region, with major occasions such as Automechanika Dubai, Intersec and Beautyworld Middle East among its portfolio of more than 16 exhibitions and conferences.
In some cases, the United Arab Emirates continues to inject confidence into its economy; Last month, foreign travelers were first welcomed into the country in about 4 months, while on July 16, the Dubai World Trade Center hosted the AI Everything conference, the first “real” occasion since March.
“As in many industries, the fair industry has felt the effect of the covid-19 pandemic, specifically in Dubai, which has a thriving exhibition domain at the Dubai World Trade Center,” said Simon Mellor, CEO of Messe Frankfurt Middle East.
‘The goal of the study’ Post covid-19 Exhibitions was to investigate how this global virus affected companies interested in MFME and how we can address their considerations in collaboration with our peers.We will continue to conduct research throughout the year and look to engage more parties as it evolves.”
Mellor added: “The good news for the fair industry is that it remains a component of advertising success, as this study points out.It is transparent that there is an appetite for the sector of occasions in Dubai, as evidenced through the AI Everything convention.at the DWTC, which marked the return of physical occasions in Dubai.
“Globally, Messe Frankfurt has ‘relaunched’ exhibits with the opening of Intertextile Shenzhen Apparel Fabrics on July 15, 2020 in China, and we are on our way to offering two of our maximum vital displays in Dubai.They will take position with strict aptitude and protective measures to ensure the protection of our participants.»
International relies on lifting restrictions
While 77% of respondents indicated that they may simply be abroad for business until the end of 2020, a giant proportion of this figure (50%) is based on lifting restrictions on ForeignArray Half of those who said they could do it abroad before the goal.of the year, ending government regulations and recommendations, said they would do so through the air.
It is encouraging that almost 62% attended exhibitions in their “country of origin” and abroad, however, 25% would attend only one occasion “at home”, believing that relief would be greater for them.fitness and safety.
Download the survey
Messe Frankfurt Middle East’s “Exhibitions post covid-19” survey can be downloaded from the organizer’s website.The subsidiary of Dubai-based Messe Frankfurt GmbH, the world’s third largest industry exhibition organizer, is also scheduled to open two of its biggest occasions in Dubai in the year due and early 2021.
Beautyworld Middle East 2020, the largest beauty and wellness salon in the region, and Intersec 2021, the world’s largest defense, defense and chimney coverage fair, will take place from November 23 to 25, 2020 and from January 24-26, 2021 at DWTC, respectively.
This room is open
MFME also organized a global crusade in the exhibition and occasion industry, adopting the motto ”This Show Is Open” (TSIO) presented through the Paris-based UFI, the Atlanta-based Global Exhibition Industry Association and SISO., The Society of Independent Show.The organizers.
It supports exhibition organizers around the world in the sense that they put all the delight of the industry at the service of holding occasions when possible, in accordance with the recommendations of the fitness government and the interests of its customers.
Messe Frankfurt Middle East recently hosts 16 industry fairs, adding 11 in Dubai, united Arab Emirates and five in Saudi Arabia.Its fairs in 2019 brought together 6282 exhibitors from 68 countries and attracted 150545 visitors from 156 countries.The United Arab Emirates, Bahrain and Saudi Arabia in 2019 also received 321 speakers and 3668 delegates.
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