From the city and the countryside
A quick meditation for convulsive times: believe that you are in Italy, status in a Florentine workshop overlooking the Arno, with a slight smell of coffee and the whisper of silk . . . better, isn’t it? This rooted area of Rina Milano was the secret of a fashion connoisseur, until now, and the virtual window of grocery shopping is an ideal balm for Zoom’s tired minds.
Milano began running as a designer in 1984, creating a small collection of blouses that were recovered so temporarily through Italian fashion that she sought out her own workshop, which also worked for Gucci. Milano expanded the collection to skirts and trousers, then to jackets and dresses. Her committed clientele has also grown, but instead of joining the retail business, Milano has remained independently and fiercely their own (a trait appreciated by her traditional, a small organization of more sensible women), traveling to London, Paris and New York. times a year to show your collections to an exclusive organization, and then return to all the traditional equipment. “My purpose is for everyone to feel at home in all circumstances, whether it’s a gala dinner or a daily work look. creations for the social, pro and non-public situations of my clients,” Milano said.
See this on Instagram
A post shared through mezzanine (@mezzaninefirenze) on May 12, 2020 at 9:12 am PDT
With COVID-19, however, Milano has had to suspend operations as usual. By chance, this coincided with the assembly of Natalie Bloomingdale, founder of SIL — well, almost. “I had booked a flight to New York to see Rina at the Mark. Finding a designer with great popularity but no retail presence is the holy grail for me, but when it closed New York City I had to cancel my plans,” Bloomingdale said. He feared that the language barrier, not to mention the cultural divide between an old-school Italian workshop and an American advertising site, would be difficult, but the two took it perfectly. “Sartoria, which is the Italian word for our kind of workshop, means running together, creating something exclusive and essential,” Milano said.
Your capsule for The SIL, a costume for autumn/winter and a moment for spring/summer (brand new), will be the first time anyone will be able to buy one of their pieces without the advice of an expert. , reminiscent of swinging 1960 in London, is now available: it’s the only invitation you need.
You also like it
12 weekend spas for occasion type
What your favorite champagne logo says about you
Beauty gurus express their makeup secrets for older women