(BRIEF) Daimler Buses has revealed its ambitious long-term goals, aiming to consolidate its position as a global leader in the bus industry until 2030. With a focus on expanding its EV portfolio and achieving better virtualization, the company aims to achieve an adjusted return on sales of nine percent by the end of the decade. CO2-neutral vehicles. In addition, the company is finishing optimizing its operations by aligning classic electronic systems and services, while gaining greater power through virtual inventions such as virtual twins and over-the-air updates. With these strategic initiatives, Daimler Buses aims to shape the long-term sustainable shipping and its competitive position in the market.
(PRESS RELEASE) MADRID/LEINFELDEN-ECHTERDINGEN, March 19, 2024 — /EuropaWire/ — Daimler Buses has set ambitious goals for the future. The company is already a leader in all its major global markets and aims to expand this position by 2030. In addition, the manufacturer is targeting an adjusted return on sales of 9% through the end of the decade, assuming market conditions are favorable. Daimler Buses plans to reach 8% by 2025. The goal is for the company to be more successful even in a less-than-ideal market environment. Above all, it is a question of giving the manufacturer the means to make the necessary investments related to the transformation and its long-term competitiveness.
In parallel with the constant expansion of the e-wallet, the company plans to tailor its service offering even more to consumers’ conversion desires. In addition, the manufacturer intends to further digitize products and processes to generate more additional costs for consumers and increase power within the company. The implementation of all measures will be closely coordinated and contribute to a comprehensive customer-centric strategy. This was announced by Till Oberwörder, CEO of Daimler Buses, at an event organized by the manufacturer. in Madrid.
Till Oberwörder: “The transformation of our industry is in full swing and the demand for environmentally friendly means of transport is constantly increasing. We can make the world more sustainable with CO2-neutral buses locally and thus make a vital contribution to climate change mitigation. . We firmly bet that this is the “decade of the bus”. We need to make the most of the opportunities before us and, from a position of strength, mark the transformation with our products and facilities like no other. “
Bus traffic is expected to increase: more and more CO2-neutral vehicles
The importance of the bus is expected to increase worldwide in the coming years. For example, the Organisation for Economic Co-operation and Development (OECD) estimates that demand for mobility on public buses will increase by a total of around ten % in Europe and Latin America between 2019, i. e. compared to pre-Covid-19 pandemic levels and 2030. [1] Local public transport, in combination with city buses, is expected to be the most vital driver. the focus will continue to shift mainly towards CO2-neutral local buses. The European Union, for example, has set the corresponding specifications at the beginning of 2024: at least 90% of all new city buses purchased through a fleet operator will have to consist of locally CO2-neutral cars from 2030. From 2030, the intercity bus and coach segment is expected to emit 45% less CO2.
Electrically powered buses and trucks, parts and technologies as much as possible
Daimler Buses is constantly pursuing a transparent electronic roadmap in all segments: electric city buses have already been in series production since 2018; Intertown electric buses will be maintained from the middle of the decade and electrified coaches until 2030. The manufacturer also intends to make a significant contribution to the company’s profitability through product development: To this end, the future series of electric buses will increasingly use electric transmissions, parts and technologies in the electric trucks of the Daimler Truck Group. Daimler Buses will announce more data on its electrification strategy at the eMobility Days at the end of the year.
Focus on e-systems and e-services.
Daimler Buses intends to further accentuate the activities of its subsidiary Daimler Buses Solutions GmbH in the field of single-source electronic systems. Electric fleet operators ask for all-inclusive packages. By joining forces with Daimler Buses and other partners, Daimler Buses Solutions GmbH is able to supply all the turnkey electronic infrastructure required for stations. The company is currently implementing more than 20 projects and serving consumers across Europe since mid-2023. At the beginning of the year, Daimler Buses Solutions GmbH reached a major milestone in a large-scale project: in 2007 the construction of 41 charging stations with a total of 122 charging points for the bus station of a local public maritime operator began. The Haye. La subsidiary is also expanding its portfolio to Ven with hydrogen infrastructure for desires that will grow in the future.
In addition, the experts at Daimler Buses intend to further expand their strengths in classic installations for electric and classic vehicles. Such facilities include, for example, a dense network of workshops to ensure the safe repair of broken or broken down vehicles. To this end, Daimler Buses continues to rely on its own service problems in Europe. It is planned to further increase the availability of spare parts using 3D printing methods.
Digital installations will need to increase the power of consumers and businesses
Daimler Buses plans to further enhance virtual facilities by using state-of-the-art AI and analytics equipment. For example, the company intends to create “virtual twins” of its buses, all series combined, in order to more productively assist consumers in the after-sales process. This is a complete digitalisation of all buses that will be produced in the future, making it possible to identify worn parts more quickly or, in the event of a breakdown, spare parts.
In addition, it is planned to implement a virtual production of meetings by bus, which means that all parts of the respective series are virtually compiled in advance and in the correct order for the meeting, and an investigation of the individual steps of the procedure is carried out. The meeting procedure must be optimised beforehand to minimise any further adjustments to the procedure, which contributes to an even more efficient production procedure.
In addition, Daimler Buses plans to introduce over-the-air (OTA) updates for its portfolio. The first cars are expected to be supplied with this generation from the middle of the decade, allowing buses to be updated with the newest software. Editing: fast, easy and non-stop on the shop floor.
Effects of 2023 with a significant increase in unit sales and sales profitability.
In 2023, Daimler Buses defended its leading position in its most important key markets in Europe and Latin America. The company sold some 26,200 vehicles worldwide, a significant increase of 9% compared to last year. Basically due to a recovery in the European sneaker market, which led to a significant increase in unit sales in Europe of 26 percent to around 8,000 units. In 2023, the company generated an adjusted return on sales of 4. 7, which is a significant increase from last year (0. 4% in the previous year). These effects became imaginable thanks to the positive market progression and the consistent implementation of power measures.
About Daimler Buses
As one of the world’s leading bus brands with national companies, the Daimler Trucks segment Daimler Buses is responsible for the global business of the Mercedes-Benz, Setra, OMNIplus and BusStore bus and service brands. The diversity levels of Daimler Buses products, from coaches to intercity buses, city buses and special buses for bus chassis. In addition to the production and sale of new buses, Daimler Buses has an international service network and offers complete facilities for all aspects of the vehicles, including the trade in used buses.
Daimler Buses locations include Daimler Buses GmbH with subsidiaries in Europe, Daimler Buses Latin America in Brazil, Daimler Buses Mexico, Daimler Coaches North America and the Mercedes-Benz Türk A. Ş bus business in Turkey.
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SOURCE: Daimler Truck AG
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