The 2019 coronavirus pandemic (Covid-19) has noted a “massive replacement in customer behavior,” according to the senior manager of a grocery shopping service.
“We saw that raw materials, groceries were purchased with a click of 15 times (times) compared to a general pre-Covid. We have noticed an accumulation in the use of our portfolio, Lazada’s portfolio. And (a) much more other people who do (a) a live stream. So we have a live streaming facility at our center and other people can see suppliers here and influencers communicate about the products and we saw 3 times more audience during the Covid period,” Lazada PH CEO King Alimurung said Thursday.
Speaking at the Manila Times forum on virtual transformation: innovating and adapting to challenges, Alimurung also reported on an increase in Lazada sales.
Lazada Philippines doubled its consistency with monthly orders and the number of buyers consistent with the month in 2020 compared to last year. It also reported an estimated 100,000 active distributors in line with the month since the March pandemic, Alimurung said.