COVID-19: UAE car dealerships to offer new tactics for selling a car: rent from 1000 Dh

Dubai: Not sure about buying a new car given its money scenario and labor market status?You can check the optional rental . . .

Car dealerships in the United Arab Emirates are actively boosting rental systems from as little as Dh1,000 consistent with the month, with the option to own the vehicle at a later date if the monetary scenario improves . . . And that doesn’t prevent the . . .

These agreements also come with optional “loss of employment” insurance, as dealers redouble their efforts to convince buyers to rent/buy a new car. In the current climate of fear for COVID-19 and the threat of infection, dealers insist that renting a new vehicle is the cheapest option to protect against the virus. Get your own disk is the message . . .

Karl Hamer of Adamas Motors, the best place for a Lotus, says the rental and sale option took its time to succeed in the United Arab Emirates. . . but now it’s very likely to stay in place. “In my opinion, this is only correct, as has traditionally been observed in US markets. America and Europe for years,” Hamer said. ” This reduces [financial] exposure while giving consumers the ability to replace cars more often. . . [and] more flexible. “

“In the new world, we are all in consumers for a safer way to get their new vehicles. And we see that they are more perceptive.

Will it be difficult to convince customers who are so used to having a car to “rent” one?”The luxury car customer in the United Arab Emirates is one of the highs, it is not easy: a success that other people are willing to replace their purchasing procedure. when it makes sense, ” added Hamer.

It’s not just high-end car dealerships that offer rental deals. All vehicle brands now have ultra-competitive rental rates that will help demand in the automotive market until sales resume. Car sales in the United Arab Emirates have fallen by 30% to 40%, as the closure of advertising activity during the pandemic peak has left a significant gap. Since June, recovery has been slow.

But dealers are not waiting for buyers to regain confidence in the purchase. “Dealers will be offering affordable financial responses as well as more service contracts with the purchase of new cars, adding deferred payments, loose registrations, spare parts discounts and loose dyeing, among others,” said Suliman Al Zaben, Hyundai Director – UAE Juma Al Majid Est.

“Ultimately, our purpose is to offer end users a selection of exciting bank responses and fees. No one can expect what will happen; However, we are following the updated results and the scenario is improving. We hope things will be back to normal soon. “

This is where leasing systems come into play, as a kind of front door to convince consumers that they can opt for a new car of their choice . . . and to constitute a monetary burden.

Al Tayer Motors has introduced Ford car rental from 1,799 Dh according to the month. If the inclination is for a Jaguar, opt for the 3699 Dh rental. “We believe that flexibility is for a wonderful adventure in life . . . and on the roads,” says a spokesman consistent with Al Tayer Motors’ son. “We are offering the most productive address with a direct and undeniable rental contract. “

Each of these contracts, for a period of one to three years, is accompanied by a guaranteed purchase. Distributors also offer incentives such as upfront payment waivers, insurance, and processing fees.

At the end of the lease, cars can be changed to models or stored on the basis of a previously approved price. Then there is the “loss of employment” coverage, which is optional.

“At a time when other people are well aware of its finish, we have brought the new rental feature to give the owners of a new Nissan the opportunity to drive one with the slightest commitment,” said Salah Yamout, Arabian’s chief operating officer. Automobiles Company. ” And the option to own it at the end of the cycle. “

According to the agreement, they will be charged according to mileage: 25,000 kilometers consistent with the year for individual rentals (for companies, the crusade gives constants consistent with monthly payments, without down payment and one hundred consistent with the percentage of recoverable VAT).

Distributors expect a significant improvement in the call in the last 3 months of the year. In the most productive scenario, if they can reduce their annual sales from 10 to 15% compared to last year, 2020 will not be a total wipe.

In a recent scenario report, Dubai’s top distributors want a major restructuring of their operations, which they classified as priorities:

New leasing and shared mobility models;

Optimize network footprint with new retail equipment and formats;

Integrated virtual strategy to deliver the visitor experience

• Update the commercial configuration of used cars, either B2B and B2C;

Introducing new money offers to target new visitor segments; And

Limit the number of physical showrooms and expand virtual tools.

Even though each and every distributor is starting to pay to sell through online channels, or at least use them to impress a potential customer or landlord. The desire to have a dynamic portal has been filtered to almost every single runner in the city. .

“This is how to stay in touch with existing homeowners; after-sales service will be an important component of post-COVID-19 recovery,” said the regional manager of one of the leading automakers. understood this.

“But online is also the fastest way to convince potential buyers. Distributors will have to collect their deeds online and not limit themselves to manufacturers. “

For now, they’re looking to do all that. . . and use leasing as a major detail in their task to convince Emirati drivers to transfer to a new car. Sales will take position in a moment.

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