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New studies highlight how retail and customer goods corporations want to adjust their portfolios of products and services to satisfy local customers.
Refocusing others in your local network to avoid the COVID-19 pandemic will be long-term, bringing the “home decade” and forcing stores and corporations of customer goods to adapt their products and bring a more local experience, according to the findings. from a recent Accenture Global Survey (NYSE: ACN).
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Consumer artistic tactics to devote their time (Chart: Business Wire)
Persistent discomfort with public spaces and travel, combined with the development of monetary fears amid a widespread decline in family income, will continue to keep others more commonly at home, according to the survey of more than 8,800 people in 20 countries. The effects of the survey are presented in two Accenture reports, one for the customer’s goods sector and one for retail.
Among the findings:
69% of respondents expect to do their social activities for the next six months, whether at home, in a friend’s space or virtually;
53% of others who have never painted from home before now plan to paint from home more in the future;
56% of consumers said they were buying more local products and 84% said they planned to continue doing so in the long run;
50% of respondents cited monetary security as one of their 3 most sensible considerations over the next six months;
At the same time, 12% of consumers reported expanding their premium purchases, with 57% of those making outdoors the main source of income.
“Space is now the new frontier, it has become the position of work, the classroom, the position to see new hobbies, a position of socialization and a sanctuary, so companies want to take this into account,” said Oliver Wright, EXECUTIVE director. and director of Accenture’s global consumer goods practice. “They’ll want to think beyond classic tactics and be more creative, providing premium or virtual reports and tailoring their portfolios for consumers to interact. We’re already seeing it in the beverage and liquor industry, with Carlsberg launching his ‘Adopt a Barrel’ campaign, and a London brewery offering a ‘pub in a box’ to local customers, hand-delivered through musicians whose excursion has been cancelled.”
The report notes that some brands are reaping the benefits of adjusting their to meet customer demands in conversion, for example by launching a new grocery store to link U.S. customers with local businesses by allowing them to make purchases across the region and state. However, he cautions that seizing these opportunities will require careful and uninterrupted research to anticipate which of these new client behaviors will remain faithful, and then adapt their portfolios and monetary models accordingly.
The most recent studies support Accenture’s previous findings that adjustments to customer behavior, such as dramatic e-commerce from the start of the pandemic, are likely to continue or increase further. For example, the proportion of online purchases through informal e-commerce users, those using online channels for less than 25% of purchases before the epidemic, has increased to 170% since the epidemic.
About the investigation
Accenture’s COVID-19 consumer research monitors the conversion of consumer attitudes, behaviors, and behaviors around the world as they adapt to a new truth: the COVID-19 epidemic. The last waves of this survey were conducted from 2 to 8 June and from 16 to 22 June between 8,839 and 8,852 consumers, respectively, in 20 countries on five continents: Australia, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy. , Japan, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom and United States.
About Accenture
Accenture is a world leader in professional facilities, offering a wide variety of strategy and consulting facilities, interactive, generation and operations, with virtual functions for all those facilities. We combine unprecedented delights with specialized features in more than 40 industries, driven through the world’s largest network of complex technology and operations centers. With another 513,000 people serving consumers in more than 120 countries, Accenture offers continuous innovation to help consumers function and create sustainable pricing in their businesses. Visit us on www.accenture.com.
See the businesswire.com edition: https://www.businesswire.com/news/home/20200812005153/fr/
Contacts
Aleks Vujanic Accenture – 7500974 [email protected]
Tara Burns Accenture – [email protected]