Muscat: With the continuous blocking of beauty salons, owners are artistic in their marketing promotions for appointments and appointments with their customers. Promotional messages on social media programs are a thing of the past. Now is the time to adopt a more private technique through video calls and tutorials.
As in any business, the good-looking industry thrives thanks to strong relationships with visitors and quality service. “My salons are based on the warm atmosphere I get when I enter their facilities,” says Basma Al Rawahi, who works for a leading bank in Muscat. “But, of course, in the current situation, we can’t even think about it. On the plus side, the salons I have visited in the afterlife are in contact with me through good looking DIY remedies and the products I can use. for salon-style remedies, ” he adds.
“Today, more than before, we want to make sure that our customers’ wishes are met, almost of course,” says Sheela, who runs a salon in qurum and was named “Oman Therapist Skin” in 2017 through South Africa’s Nimue brand. “We want to innovate our service offering, just so that the curtain of beauty salons does not feel so much in the regular customers of the salons. I have formed WhatsApp teams with my main clients and sent rules on various beauty treatments, such as hairdressing and coloring, as well as facial rejuvenation techniques. I also have products that I pack to sell to my customers. »
Most beauty salons in Oman are focusing more on their products now that they are suspended. Some also make Zoom calls with clients to advise them through things like dyeing and combing hair.
Nadia Mohideen, who works in the marketing branch of a hotel chain in the capital, Muscat, says the desire to remain clean and presentable remains the same, as virtual montages continue daily. “What if it was a video conference? For me and for many like me who are in the sales and marketing box, this is a business montage and the protocols are to follow. I make a video call with my beautician, at least once every two weeks, who guides me with my own regimen of remedies,” he says.
Zeinab, from the Ooh La La smart look room at Shati Al Qurum, says his salon tries a lot and stays in touch with consumers. “We create a mini facial care that consumers can do themselves with our product kit. In addition to the product we offer, there is a user manual in addition to our YouTube videos. For long-term Eid, we have created a will be offering Hammam the Eid, which we hope will locate smart buyers. Activity fell to 30 cents compared to overall sales,” Zeinab said.
But the resilient is evolving by reinventing itself and with new avatars.
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